Responsible for developing and executing an aggressive digital ROI focused business strategy for profitable growth and increase market share in the automotive dealer sector, whilst effectively integrating online with the core business
* Required
In the past few weeks, I’ve noticed a troubling trend in dealers’ used vehicle inventories.
‘Tis the season for temptation in used vehicles. It’s that time when some dealers stock up on used vehicle inventory in advance of the annual rite of spring-fed retail sales.
A new year brings much discussion about goals, resolutions and to-dos. That’s certainly the case with a lot of dealers, judging from conversations and e-mails the past few weeks.
I’ve been struck by three trends in the current used vehicle market.
How many dealers figured they’d make up for ever-smaller margins in new and used vehicles by selling more cars in 2017?
I had an old rule of thumb when I was a dealer: You could get a bead on new vehicle inventory imbalances by the number of full-page ads in the Chicago Tribune on Sundays..
“It’s life by a thousand little things, or death by a thousand cuts.”
I had an eye-opening conversation the other day with used vehicle manager Jim Mason of Steven Toyota, Harrisonburg, VA.
Old beliefs and habits definitely die hard. Take the way many dealers still think about their new and used vehicle prices:
Nearly a decade ago, I met Brian Benstock, general manager and vice president of Paragon Honda and Paragon Acura in Queens, N.Y. At the time, Benstock thought he was doing pretty well in used vehicles. He retailed 80 units a month, and boasted a front-end gross profit that beat many other dealers.
I imagine there have been a lot of long faces on dealers as they reviewed their financial statements from last month.
Following a buoyant start to 2017, I don’t think anyone believes these financial realities will improve, particularly as predictions for a softer new car market, and a more challenging used vehicle market, increasingly appear likely to prove true. So what can dealers do to increase profitability?
There appears to be good news and bad news on the horizon in used vehicles.
According to leading Automotive society’s, used vehicle gross profits as a percentage of transaction prices has been shrinking, bit by bit, for nearly the past decade.
A Closer Look at an Uncertain, Unpredictable Used Vehicle Market
Are Car Dealerships the Safest Retail Experience?
Digital Marketing Strategy - A return to a traditional KPI
Desire, Commitment Drive Impressive Used Vehicle Turn-Around
A 2019 Priority: Managing Your Inventory Investment Value
Independent Dealer Realizes His Car Business Dream
4 Misunderstandings About Price In Today’s Auto Retail Market
3 Best Practices To Beat Used Vehicle Margin Compression
3 Takeaways to retail a larger share of vehicles in less than 30 days, and improving overall profitability and ROI in used vehicles.
Key Benchmarks Top Used Vehicle Dealers Achieve to Outpace Others In The US Market
Comment: 3149 Days Ago