Featured MarketeerIan Godbold
Responsible for developing and executing an aggressive digital ROI focused business strategy for profitable growth and increase market share in the automotive dealer sector, whilst effectively integrating online with the core business
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How To Fix The Collapsing Ceiling In Used Cars
If you had the unfortunate experience of living in a house where the ceiling was slowly collapsing, you’d face one of two corrective choices.
A Metric That Merits More Attention—Your Used/New Sales Ratio
When I was a dealer, we thought we were doing a pretty good job if we managed a .5:1 used-to-new-vehicle sales ratio.
3 Pillars Of A Stellar Used-to-New Vehicle Sales Ratio
A recent Automotive News article discussed how, even among top dealer groups, it’s difficult for some dealers to achieve a 1:1 used-to-new-vehicle sales ratio
Automotive News Addresses Used Vehicle Margin Compression
This week’s Automotive News includes an article that addresses the very real problem of ongoing margin compression in used vehicles.
Three Pointers To Maximize Purchased Unit Profitability
Indeed, if you compare the typical Cost to Market metrics for purchased and trade-in units, you can see why some dealers are complaining.
4 Corollaries From the Facebook, Dealer Data Fronts
I’ve been following the controversy involving Facebook and its user data.
3 Opportunity Costs You Should Consider Trimming
As more dealers think of ways to adjust to today’s margin-compressed environment, cutting costs becomes a primary topic of conversation, if not decisions.
Margin Compression Takes A Bite—How Will You Bite Back?
For many dealers, margin compression in used vehicles has been a bit like a leaky water line.
NADA Day 3: Final Thoughts On A Great Convention
I heard that there were more than 100 new products offered and promoted through press releases at this year’s NADA—almost double the number from last year.
NADA Day 2: A Telling Conversation and Other Nuggets
I had the honor and privilege of spending time this week with Thomas “Mack” McLarty, a highly successful third-generation dealer from Arkansas who has also had a remarkable political career, including his service as chief of staff for former President Bill Clinton.
NADA Day 1: Four Themes To Consider
I took a fair amount of notes during the American Financial Services Association’s annual conference, and Automotive News Retail Forum events here in Las Vegas.
Time to Take Google Analytics Seriously
I estimate that nine out of 10 auto dealers do not have Google Analytics properly configured to capture valuable online marketing data. As a result, dealers do not have access to metrics that would allow them to quickly inspect the quality of their marketing investments and vendor partners.
Improve the ROI of Remarketing Campaigns
It is very common for auto dealers to run remarketing campaigns, also known as retargeting. Remarketing is a form of online advertising that puts the dealer’s brand message in front of a consumer (who visited its website) with display or text ads. Remarketing appeals to store managers because it gives the dealership top of mind awareness for the following 30-90 days.
Part 2: 4 Ways To Mitigate Margin Compression
If today’s used vehicle market was a house, it’d have a serious structural problem.
A Closer Look at an Uncertain, Unpredictable Used Vehicle Market
Are Car Dealerships the Safest Retail Experience?
Digital Marketing Strategy - A return to a traditional KPI
Desire, Commitment Drive Impressive Used Vehicle Turn-Around
A 2019 Priority: Managing Your Inventory Investment Value
Independent Dealer Realizes His Car Business Dream
4 Misunderstandings About Price In Today’s Auto Retail Market
3 Best Practices To Beat Used Vehicle Margin Compression
3 Takeaways to retail a larger share of vehicles in less than 30 days, and improving overall profitability and ROI in used vehicles.
Key Benchmarks Top Used Vehicle Dealers Achieve to Outpace Others In The US Market
Comment: 3149 Days Ago
3 Best Practices To Beat Used Vehicle Margin Compression
Old habits and expectations are hard to break. More profit made because the sale price increased. ..