Featured MarketeerIan Godbold
Responsible for developing and executing an aggressive digital ROI focused business strategy for profitable growth and increase market share in the automotive dealer sector, whilst effectively integrating online with the core business
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NADA Day 1: A Hunger To Build, Improve Business
Maybe it’s just me, but it seems like dealers at this year’s National Automobile Dealers Association (NADA) convention in San Francisco are especially hungry for ways to build and, in some cases, preserve and protect their businesses.
NADA Day 1: A Surprising Start To Opening Day
I started the day with an odd request from Cox Automotive president Sandy Schwartz. He wanted to meet first thing at the vAuto booth at 8:30 a.m., just as the exhibit hall opened.
A Promising Premiere For Provision ProfitTime At NADA
I received some very encouraging news about our new Provision ProfitTime product, which we’ll be officially launching at the National Automobile Dealers Association (NADA) convention this week in San Francisco.
A ProfitTime Insight: Your Worst Used Cars Represent Your Best Opportunity
It’s been a busy, gratifying start to the new year as I’ve been sharing vAuto’s new Provision ProfitTime methodology and metric with dealers.
A 2019 Priority: Managing Your Inventory Investment Value
We have a tendency as dealers to think of our new and used vehicle inventories as large, singular investments.
5 Key Provision ProfitTime Questions and Answers
I’ve spent the past three weeks traveling across the country to talk to dealers about Provision ProfitTime, a new metric and methodology we’ve introduced to help dealers better manage the effects of margin compression in used vehicles.
Webinar Alert: A Deeper Look At Provision ProfitTime And Its Potential
I’m excited to take part in an Automotive News webinar at 1 p.m. CST tomorrow to share vAuto’s latest innovation, our Provision ProfitTime metric and methodology.
Access: Velocity: Post-Show Potpourri
I suspect everyone who attended Access: Velocity had the same feeling as we left the Peninsula Hotel on Friday—my brain needs a little break.
Access Velocity Day 1: A Game of Inches and Investments
I heard the same thing time and time again from dealers at Access: Velocity.
Another Access: Velocity Begins
For most of the day and evening yesterday, my Facebook and Twitter feeds were dancing from all the dealers traveling to Chicago for vAuto’s fourth, Access: Velocity event.
Independent Dealer Realizes His Car Business Dream
It’s been a bit of a dream come true for independent dealer Dan Oakes in Kansas City.
3 Keys To More Efficient New Vehicle Inventory Management
Perhaps it’s telling that, as of today, no one has commented on the Automotive News piece that discusses how dealers will face a “tough slog” in the months ahead in new cars.
Where Can I Buy Cars?
"A post taken from my good friend and industry training expert, Tommy Gibbs’ Zinger."
Musing on Major League Baseball and Used Cars Metrics
A New York Times piece this week highlighted a couple trends in Major League Baseball that some find disturbing.
A YouTube Video Prompts A Stroll Down Memory Lane
My Facebook feed brought a pleasant, if random, surprise the other day.
A Closer Look at an Uncertain, Unpredictable Used Vehicle Market
Are Car Dealerships the Safest Retail Experience?
Digital Marketing Strategy - A return to a traditional KPI
Desire, Commitment Drive Impressive Used Vehicle Turn-Around
A 2019 Priority: Managing Your Inventory Investment Value
Independent Dealer Realizes His Car Business Dream
4 Misunderstandings About Price In Today’s Auto Retail Market
3 Best Practices To Beat Used Vehicle Margin Compression
3 Takeaways to retail a larger share of vehicles in less than 30 days, and improving overall profitability and ROI in used vehicles.
Key Benchmarks Top Used Vehicle Dealers Achieve to Outpace Others In The US Market
Comment: 3149 Days Ago
3 Best Practices To Beat Used Vehicle Margin Compression
Old habits and expectations are hard to break. More profit made because the sale price increased. ..