Featured MarketeerIan Godbold
Responsible for developing and executing an aggressive digital ROI focused business strategy for profitable growth and increase market share in the automotive dealer sector, whilst effectively integrating online with the core business
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Are Car Dealerships the Safest Retail Experience?
Since car dealerships opened on the 1st June there has been a bounce across all KPIs including website traffic, Leads into the dealerships and importantly guests returning to showrooms and transacting.
A View of Bears and Bulls in the Current Used Vehicle Market
It’s refreshing to see what might be called a boost of confidence among dealers related to their used vehicle departments. Dealers are seeing surprisingly strong retail sales volumes, and many believe they could sell more cars if they had the inventory to make deals.
A Perspective on Dealers’ Difficulty Finding Wholesale Inventory
In the past several weeks, as retail sales of used vehicles have grown, dealers have been returning to auction. In recent days, I’ve heard the same question so often, I’ve almost come to expect it in every conversation with a dealer.
A Call for Caution As Dealers Return to Auctions
It’s good to feel good about the current state of the retail used vehicle market.
Digital Marketing Strategy - A return to a traditional KPI
The C-19 pandemic will undoubtedly increase the speed of selling vehicles online in the automotive sector, with the full transaction or part transactions being completed online as consumers demand contactless sales.
A Call to Return to Retail-Back Used Vehicle Acquisitions
Since the start of the COVID-19 pandemic, everyone’s had their eyes on wholesale values for used vehicles.
A View of ProfitTime’s Utility in Today’s COVID-19 Pandemic
I’m seeing dealers take one of two paths as they work to right-size their used vehicle inventory costs and counts to fit current market conditions in the COVID-19 pandemic.
A Conversation with Dealer News Today
There’s a common structure to my conversations with dealers and media outlets. The conversations often cover current market conditions as COVID-19 continues to disrupt retail automotive, things dealers should do with their inventories to survive the current crisis and the outlook for when the market may come back to what we might consider normal.
A Deeper Dive for Dealers: Current Wholesale, Retail Conditions
I had the honor and privilege yesterday to serve as the featured speaker in the first installment of Cox Automotive’s webinar series, Continuity & Recovery Perspectives for Auto Dealers.
A Candid Conversation with Automotive News
I had the honor of participating in Automotive News’ Daily Drive podcast with publisher Jason Stein this week.
A Retail Revival? It’s Out There for the Willing
Today’s current COVID-19 crisis has triggered an unfortunate situation for many dealers in their used vehicle departments.
A Positive Take on Tough Market Conditions
It’s hard to read the stories about the current used vehicle market given the disruption caused by COVID-19.
An Open Letter to Dealers: Honest Perspective Amid the COVID-19 Crisis
Author’s note: We are in a crisis that challenges everyone in the automotive ecosystem. OEMs. Financial institutions. Dealers. Suppliers. We are all in uncharted waters where there are more questions than answers. In the weeks ahead, I’ll be participating in live webcasts with Cox Automotive leaders to directly address the challenges and opportunities the current crisis brings to all parts of the car business. The Cox team and I will share more on the webcast schedule. In this moment, I wanted to share a perspective specific for franchise and independent dealers who are facing significant business disruption.
A Wholesale Market Experience Brings A Ray of Hope
I’m writing to share an encouraging sign for dealers in the current market.
COVID-19 Crisis Causes a Vehicle Valuation Issue
Like many of you, I’ve been on the phone and in meetings almost constantly for the past two weeks.
A Closer Look at an Uncertain, Unpredictable Used Vehicle Market
Are Car Dealerships the Safest Retail Experience?
Digital Marketing Strategy - A return to a traditional KPI
Desire, Commitment Drive Impressive Used Vehicle Turn-Around
A 2019 Priority: Managing Your Inventory Investment Value
Independent Dealer Realizes His Car Business Dream
4 Misunderstandings About Price In Today’s Auto Retail Market
3 Best Practices To Beat Used Vehicle Margin Compression
3 Takeaways to retail a larger share of vehicles in less than 30 days, and improving overall profitability and ROI in used vehicles.
Key Benchmarks Top Used Vehicle Dealers Achieve to Outpace Others In The US Market
Comment: 3195 Days Ago
3 Best Practices To Beat Used Vehicle Margin Compression
Old habits and expectations are hard to break. More profit made because the sale price increased. ..