Featured MarketeerIan Godbold
Responsible for developing and executing an aggressive digital ROI focused business strategy for profitable growth and increase market share in the automotive dealer sector, whilst effectively integrating online with the core business
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A Strategy-Based Approach to Tame Appraisal Variability
As I’ve been helping dealers reckon with the vehicles they purchased at the top of the market and failed to retail in recent weeks, I’ve been reminded of what might be considered the “wild, wild West” in many dealerships.
ProfitTime GPS in Practice: Who’s Your Used Car Captain?
It’s fair to say that there’s often a gap between the way a used vehicle manager manages a used vehicle department and the way a dealer believes the department is being managed.
A Universal Used Vehicle Problem—Inverted, Irrational Pricing
Heading into NADA, I wondered how dealers would respond when they saw their used vehicle pricing presented to them through the investment-based lens that ProfitTime GPS provides.
NADA Day 3: Factory Moves, A Stocking Problem and a Fond Farewell
Several themes emerged in conversations with dealers at NADA that suggest future strain on their factory partner relationships.
NADA Day 1: A Busy, Optimistic, Discipline-Minded Day with Dealers
I’ll be taking home a new term that I learned in the first of my two workshops here at NADA—“learning journey.”
NADA Day 2: EVs, F&I Pressure, Stability and an Opportunity
Not so long ago, some observers questioned whether dealers would want to sell and support the rise of electric vehicles (EVs) given their long-standing history and investment in selling and servicing vehicles with internal combustion engines (ICEs).
Super-Excited to See Dealers in Dallas for NADA 2023
Like a saddle bronc in the chute, I’m chomping at the bit for this year’s NADA convention in Dallas.
Inventory Write-Downs: A New Year Rite That Isn’t Right
Every January, some dealers exercise their right to an annual rite—the financial write-down of used vehicle inventory they have in stock as the calendar moves from one year to the next.
An Ongoing Gross Deception That’s Growing—Moving Cars Between Stores
I’m seeing a correlation between the current and pre-pandemic market in the way dealers with multiple rooftops are managing their used vehicle inventories.
A New Reality in 2023: More Variability in the Used Vehicle Market
It’s fair to say that many dealers experienced and saw things in used vehicles during the past year that ran counter to traditional wisdom.
A Return of Margin Compression? Yes, But Not Necessarily
I’ve been struck by how often the term “margin compression” has come up in recent conversations with dealers.
ProfitTime GPS in Practice: A Big Difference Between Two Dealer Groups
I’ve been talking to a lot of dealers lately about how they’re doing in used vehicles. Often, I’m in these conversations because a dealer’s become convinced that vAuto’s new inventory management solution, ProfitTime GPS, is causing a performance problem.
Emerging Pressure Points on Used Vehicle Profitability
As dealers are getting ready to close out 2022, some are seeing two trendlines in their used vehicle performance that give them pause.
A Persistent, Two-Pronged Used Vehicle Pricing Problem
I’m seeing it day after day. At almost every dealership. It’s what can only be described as a problematic, two-pronged pricing problem.
A Parallel Between Baseball and ProfitTime GPS
‘Tis the season to be thinking about baseball. Here in Texas, a lot of people are hoping the Houston Astros live up to their potential as 2022 World Series favorites.
A Closer Look at an Uncertain, Unpredictable Used Vehicle Market
Are Car Dealerships the Safest Retail Experience?
Digital Marketing Strategy - A return to a traditional KPI
Desire, Commitment Drive Impressive Used Vehicle Turn-Around
A 2019 Priority: Managing Your Inventory Investment Value
Independent Dealer Realizes His Car Business Dream
4 Misunderstandings About Price In Today’s Auto Retail Market
3 Best Practices To Beat Used Vehicle Margin Compression
3 Takeaways to retail a larger share of vehicles in less than 30 days, and improving overall profitability and ROI in used vehicles.
Key Benchmarks Top Used Vehicle Dealers Achieve to Outpace Others In The US Market
Comment: 3149 Days Ago
3 Best Practices To Beat Used Vehicle Margin Compression
Old habits and expectations are hard to break. More profit made because the sale price increased. ..