Featured MarketeerIan Godbold
Responsible for developing and executing an aggressive digital ROI focused business strategy for profitable growth and increase market share in the automotive dealer sector, whilst effectively integrating online with the core business
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ProfitTime in Practice: ‘The Gambler’ Gives A Lesson
“You’re saying the same thing Kenny Rogers did in that song, ‘The Gambler.’”
Cox Automotive Buyer Journey Study: The Rise of Sharper Customers
A read-through of the findings in Cox Automotive’s just-released 2019 Car Buyer Journey study made me think of a conversation with a dealer about two years ago.
Changing Times: A Call For A Money-Making Operational Mindset
If anyone needs evidence that car dealers can no longer simply sell cars to make money, I’d offer the following nuggets from the recently released, NADA Data 2018: Annual Financial Profile of America’s New-Car Franchised Dealerships.
ProfitTime in Practice: Pricing Used Cars Without a Calendar
It’s long been a best practice of Velocity dealers to review the prices of their used vehicles every day to ensure the prices fall within the top three value rankings within a competitive set.
ProfitTime in Practice: The Right Time To Engineer Investment Value
One of the key benefits Provision ProfitTime offers dealers is the ability to appraise an auction or trade-in vehicle, enter a potential purchase price and see, instantly, what kind of investment potential the vehicle offers as a retail unit.
ProfitTime in Practice: Clarity Drives More Investment Value-Based Appraisals
Since the dawn of the used car business, it’s always been true that the retail fate and fortune of every used vehicle starts with the appraisal.
ProfitTime In Practice: Turning Two Initial Pricing Hurdles Into Opportunities
Note: The following is the first in what I intend to be an ongoing series that details best practices, key insights, lessons learned and retail results of dealers who are putting ProfitTime into practice at their stores.
A Sobering, Softer Start To 2019
I haven’t talked to a single dealer who’s happy about how they finished January at their stores.
Why Calendar Time and ProfitTime Don’t Mix
You’ve undoubtedly heard the phrase that oil and water don’t mix.
A Cloud Covering This Year’s Tax Season Lift in Used Vehicles?
Around this time every year, I hear dealers and used vehicle managers acquiring additional inventory in anticipation of buyers with tax refunds looking to purchase used vehicles.
Pricing Primer Follow-Up: A Deeper Dive Into Competitive Sets
In my previous post, I shared how Provision ProfitTime helps dealers price used vehicles to match their investment values.
A Provision ProfitTime Pricing Primer
For much of the past decade, dealers have determined how to price used vehicles based on a unit’s inventory age.
NADA Day 2: Pricing Efficiency, Recon and Digital Retailing
A curious question came up more than once on day two of the NADA convention: Will we see automated vehicle pricing sometime soon?
A Sad, Somber Time for vAuto
We received some sad news—vAuto lost one of our own, Performance Manager Steve Solmes, who passed away yesterday.
A Closer Look at an Uncertain, Unpredictable Used Vehicle Market
Are Car Dealerships the Safest Retail Experience?
Digital Marketing Strategy - A return to a traditional KPI
Desire, Commitment Drive Impressive Used Vehicle Turn-Around
A 2019 Priority: Managing Your Inventory Investment Value
Independent Dealer Realizes His Car Business Dream
4 Misunderstandings About Price In Today’s Auto Retail Market
3 Best Practices To Beat Used Vehicle Margin Compression
3 Takeaways to retail a larger share of vehicles in less than 30 days, and improving overall profitability and ROI in used vehicles.
Key Benchmarks Top Used Vehicle Dealers Achieve to Outpace Others In The US Market
Comment: 3195 Days Ago
3 Best Practices To Beat Used Vehicle Margin Compression
Old habits and expectations are hard to break. More profit made because the sale price increased. ..