Featured MarketeerIan Godbold
Responsible for developing and executing an aggressive digital ROI focused business strategy for profitable growth and increase market share in the automotive dealer sector, whilst effectively integrating online with the core business
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A Perspective On Change Amid the COVID-19 Pandemic
I hope that everyone reading this post is healthy, safe and doing everything in your power to stay that way.
When Pride in CPO Vehicles Hurts Your Profit Potential
It’s no secret that certified pre-owned (CPO) vehicles have become a big part of the used vehicle business at franchise dealerships.
ProfitTime in Practice: A Dealer Shares Three Profit-Positive Take-Aways
It’s not easy to change long-standing beliefs and best practices.
A Gross Deception Discussion with WardsAuto
A few weeks ago, I saw down with WardsAuto Dealer Business editor Steve Finlay to discuss my latest book, “Gross Deception: A Tale of Shifting Markets, Shrinking Margins and the New Truth of Used Vehicle Profitability.”
Talking Truth in this week’s Automotive News
I had the distinct honor and privilege to pen an op-ed piece for Automotive News.
A Gross Deception: You Don’t Need To Stock More to Sell More
A vAuto Performance Manager (PM) made an astute observation about the belief among dealers that you need to stock more vehicles than you typically sell.
NADA Day 3: A Final View from Las Vegas
As I was leaving Las Vegas yesterday, it occurred to me that I hadn’t shared much on new vehicle market conditions and what they may mean for dealers.
NADA Day 2: Special Moments on the Show Floor
Like many dealers, the annual National Automobile Dealers Association (NADA) convention is a time for seeing long-time friends and making new ones.
NADA Day One: A Clear, Purposeful View of The Road Ahead
If my conversations with dealers on the opening day of the exhibit hall at the National Automobile Dealers Association (NADA) convention are any indication, the coming year will be a good one in the car business.
NADA 2020: A Pause While Packing For Las Vegas
While preparing to head to Las Vegas for the annual National Automobile Dealers Association (NADA) convention, I read an item that gave me pause.
A Sobering Catalyst for a Strategic Shift in Used Vehicles
For the past several months, I’ve been discussing the trend of declining net profitability in used vehicle departments with dealers.
A Promising Sign For Used Vehicle Profitability?
As any regular reader here might know, I think a lot about the ways dealers can, and should, make money.
A Look Back and Ahead In Used Vehicles For Dealers
I trust that you were able to capitalize on last year’s rising tide of used vehicle sales.
ProfitTime In Practice: A Question About Bronze and Silver Vehicle Quantities
A three-store dealer in the Southwest recently got worried about a drop in the Provision ProfitTime Investment Score for his used vehicle inventory.
A Closer Look at an Uncertain, Unpredictable Used Vehicle Market
Are Car Dealerships the Safest Retail Experience?
Digital Marketing Strategy - A return to a traditional KPI
Desire, Commitment Drive Impressive Used Vehicle Turn-Around
A 2019 Priority: Managing Your Inventory Investment Value
Independent Dealer Realizes His Car Business Dream
4 Misunderstandings About Price In Today’s Auto Retail Market
3 Best Practices To Beat Used Vehicle Margin Compression
3 Takeaways to retail a larger share of vehicles in less than 30 days, and improving overall profitability and ROI in used vehicles.
Key Benchmarks Top Used Vehicle Dealers Achieve to Outpace Others In The US Market
Comment: 3195 Days Ago
3 Best Practices To Beat Used Vehicle Margin Compression
Old habits and expectations are hard to break. More profit made because the sale price increased. ..