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Ian Godbold

Responsible for developing and executing an aggressive digital ROI focused business strategy for profitable growth and increase market share in the automotive dealer sector, whilst effectively integrating online with the core business



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Auto Retail Live is a leading resource for automotive retail management strategies and best practises. Automotive retail is changing fast around the world as new technologies and innovations enter the fray and customer expectations rise.


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AUG-2021 - Brian Pasch   

Turnaround Story: Simi Valley Toyota Finds The Perfect Partner


PASCHON PODCAST WITH BRIAN PASCH


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AUG-2021 - Brian Pasch   

Two Major Blindspots in Auto Dealership Sales Operations


PASCHON PODCAST WITH BRIAN PASCH


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JUL-2021 - Brian Pasch   

How to optimize your SRPs and VDPs to increase website engagement



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JUL-2021 - Brian Pasch   

Brian Pasch addresses the digital marketing challenges car dealers are facing today



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JUN-2021 - Glenn Pasch‬   

The Secret Steps for Effective Employee Training and Coaching


Have you ever been frustrated with your employee's performance? You feel you did a fantastic job with your employee training yet you still feel you have to come back and remind them what to do?


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JUN-2021 - Glenn Pasch‬   

Management Skills Gone Wrong: Creating a Dependent Workforce


In this episode, Glenn Pasch shares a major mistake many managers make without even knowing it. Their management skills are focused on helping their team improve, but for many, they tell them what to do versus training them what to do. It is easier to tell and solve their problem but that is not the best way to improve performance.


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JUN-2021 - Glenn Pasch‬   

"You're in Charge" with Glenn Pasch- Conversations that Spark Change


Everyone finds themselves in charge at some point in their lives. Sometimes we are in charge and want to be better. Other times we have to take charge and we don't know how. Yet many of us lack the skills to generate consistent results.That is where this channel helps. We bring guests to discuss ways to help you take charge of your business and personal lives. We discuss topics ranging from leadership, being a new manager, communication skills, why fitness is important and the mental approach for your success, .


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MAY-2021 - Glenn Pasch‬   

7 Life Lessons Learned for 60 Podcast Episodes


In this episode, Glenn Pasch discusses his journey producing this podcast. Over 60 episodes and countless interviews, he has decided to share some common threads or life lessons learned through all the discussions.


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MAY-2021 - Brian Pasch   

How will car dealership marketing change as OEMs consider creating national digital retailing portals?



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MAY-2021 - Brian Pasch   

3 critical components that are key to your car dealership’s modern retailing practices – Rusty West, Brian Pasch, & Alex Snyder



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MAY-2021 - Brian Pasch   

Fuse AutoTech Solves The Last Major Inefficiency in Auto Retailing


PASCHON PODCAST WITH BRIAN PASCH


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MAY-2021 - Brian Pasch   

The Cookie Monster Just Ate All Your Cookies


PASCHON PODCAST WITH BRIAN PASCH


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APR-2021 - Glenn Pasch‬   

The Biggest Leadership Mistake a Leader Can Make


In this episode, Glenn Pasch discusses the biggest mistake leaders of all experience levels make. It is creating a dependent workforce.


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APR-2021 - Glenn Pasch‬   

Facebook Marketing & Leading Automotive Retail for Facebook with Bob Lanham


In Episode 53, Bob Lanham, Head of Automotive Retail for Facebook and Glenn share thoughts on what businesses are missing or misunderstanding about Facebook Marketing.


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APR-2021 - Glenn Pasch‬   

What is a Successful Pivot Strategy for your Business with Jim Fitzpatrick


In Episode 52, Glenn Pasch & Jim Fitzpatrick, CEO of CBT News, discuss his journey from working in a car dealership, heading up a marketing agency, to embracing digital marketing and now running a highly successful online new show. We discuss how he saw where he needed to pivot his business, and what it took to create the new path, sell it to his team and fight his way through the doubt.


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APR-2021 - Glenn Pasch‬   

How to Build Your Brand on Social Media: Authentic & With Authority


Season 2 begins with Episode 51. Glenn Pasch & Michael Cirillo discuss building your brand on social media. Too often the individual creates a special social media brand for one platform, then a different one for another. Also trying to seem authentic but possibly faking authority, only to be worried about being exposed. Michael shares his strategies for himself and his clients. What he recommends to leverage social media for your brand and remain grounded in authenticity.


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APR-2021 - Brian Pasch   

Breakthrough For Dealer Group Marketing: Omni Hub


PASCHON PODCAST WITH BRIAN PASCH


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MAR-2021 - Brian Pasch   

Measuring the success of digital retailing tools with Google Analytics



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MAR-2021 - Brian Pasch   

How will car dealership marketing change as OEMs consider creating national digital retailing portals?



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MAR-2021 - Glenn Pasch‬   

What is a Successful Pivot Strategy for your Business with Jim Fitzpatrick


In Episode 52, Glenn Pasch & Jim Fitzpatrick, CEO of CBT News, discuss his journey from working in a car dealership, heading up a marketing agency, to embracing digital marketing and now running a highly successful online new show. We discuss how he saw where he needed to pivot his business, and what it took to create the new path, sell it to his team and fight his way through the doubt. Too often, business leaders see the need to pivot, but either wait too long or talk themselves out of it. Only to end up losing marketshare and missing the opportunity for long term success. A great conversation. Hope you enjoy


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MAR-2021 - Glenn Pasch‬   

How to Build Your Brand on Social Media: Authentic & With Authority


Glenn Pasch & Michael Cirillo discuss building your brand on social media. Too often the individual creates a special social media brand for one platform, then a different one for another. Also trying to seem authentic but possibly faking authority, only to be worried about being exposed. Michael shares his strategies for himself and his clients. What he recommends to leverage social media for your brand and remain grounded in authenticity.


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MAR-2021 - Glenn Pasch‬   

How to Apply What You Learned: 3 Key Things You May be Missing


Glenn discusses how we often read books, or attend conferences, only to fill notebooks with exciting things that inspired us. But when you returned, how did you apply what you learned? or did the notebook get put aside, only to be forgotten.


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MAR-2021 - Brian Pasch   

Defeating The Barbarians at the Gate


PASCHON PODCAST WITH BRIAN PASCH


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MAR-2021 - Brian Pasch   

Interview with George Nenni 2021 Lighthouse Award Winner


PASCHON PODCAST WITH BRIAN PASCH


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MAR-2021 - Brian Pasch   

Brian Pasch on the benefits of transparency in modern retailing



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Vicky Hart & Ian Godbold

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e-Pro - Lead Management Made Simple

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CDX18: Live Stage - Converting page views to car sales

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Velocity Overdrive

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