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Cambria

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Ian Godbold

Responsible for developing and executing an aggressive digital ROI focused business strategy for profitable growth and increase market share in the automotive dealer sector, whilst effectively integrating online with the core business

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Auto Retail Live is a leading resource for automotive retail management strategies and best practises. Automotive retail is changing fast around the world as new technologies and innovations enter the fray and customer expectations rise.

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What is a Successful Pivot Strategy for your Business with Jim Fitzpatrick

In Episode 52, Glenn Pasch & Jim Fitzpatrick, CEO of CBT News, discuss his journey from working in a car dealership, heading up a marketing agency, to embracing digital marketing and now running a highly successful online new show. We discuss how he saw where he needed to pivot his business, and what it took to create the new path, sell it to his team and fight his way through the doubt.

Too often, business leaders see the need to pivot, but either wait too long or talk themselves out of it. Only to end up losing marketshare and missing the opportunity for long term success.

A great conversation. Hope you enjoy