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Ian Godbold

Responsible for developing and executing an aggressive digital ROI focused business strategy for profitable growth and increase market share in the automotive dealer sector, whilst effectively integrating online with the core business



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Auto Retail Live is a leading resource for automotive retail management strategies and best practises. Automotive retail is changing fast around the world as new technologies and innovations enter the fray and customer expectations rise.


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JUL-2020 - Glenn Pasch‬   

Personality Types: Better Communication Skills in the Workplace


In this video, we review the 4 basic personality types. Then we dive in deeper to understand how each of these personality types demand a different communication style.


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JUL-2020 - Glenn Pasch‬   

How to Deal With Difficult People: A Key Management Skill


In this video, I share how to manage difficult people on your team. What to do when you have an employee who cannot deliver results and is frustrated? What do to with an employee who can't get better as well as those who choose not to follow process. You just keep repeating yourself.


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JUL-2020 - Glenn Pasch‬   

How Failure Motivation Can Change Your Life


In this video I speak with Jim about his journey and his newest venture to help others. Jim shared how his big ego when he first took over his father's business drove it to the brink of bankruptcy. Realizing his situation and responsibility to the family business he used "failure motivation" to change direction.


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JUL-2020 - Glenn Pasch‬   

Young Entrepreneurs: Forging Your Own Path & Teaching Others Along the Way


In this video, Brie Anderson and I discuss what it means to be a young entrepreneur. From her path of consultancy, starting her own business and now teaching college. We unpack this journey especially regarding how to teach/manage/consult for those individuals who may be older than she is.


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JUL-2020 - Brian Pasch   

Text Your Way to Success by Assisting not Chasing Customers in the BDC


I had the opportunity to sit down with Betsy Reed from TapText to discuss modern communication strategies for auto dealers. When dealers realize that they are missing significant sales opportunities because they highly leverage form fills or chat/text messaging, change can occur. Why has it taken so long for change to happen? Dealers were unaware of the hidden messages that forms send to consumers and how few of them fill out forms.


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JUL-2020 - Brian Pasch   

CarGurus Releases New Consumer Sentiment Survey


I had the opportunity to sit down with Madison Gross from @CarGurus to discuss their June 2020 Consumer Sentiment Survey. The data shows some very promising trends when compared to their previous survey in April.


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JUL-2020 - Brian Pasch   

Brian Pasch on Digital Retailing and the Upcoming Digital Marketing Strategies Conference



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JUL-2020 - Glenn Pasch‬   

Coaching in the Workplace: The Most Effective Leadership Skill


In this video, we focus on coaching in the workplace. How this is different from managing employees. What you need to do as a new manager or leaders.


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JUL-2020 - Brian Pasch   

Reputation.com Leads Industry With Support for All Dealership Departments in GMB


PASCHON PODCAST WITH BRIAN PASCH


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JUL-2020 - Glenn Pasch‬   

Why Clarity & Empathy Win in Business


In this interview with Paul J Daly, Founder/CEO/Creative Director of Congruent, we discuss a wide variety of topic around business, marketing, leadership and growing a new company. Paul shares how he grew his first company, sold that and now is building a new agency. But the main topic, is how he leads his people and demonstrates how kindness and empathy work and is required in today's business environment


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JUL-2020 - Glenn Pasch‬   

5 Mistakes Leaders Make & How to Avoid Them


There are 5 common mistakes leaders keep making that impact their business negatively. From impacting staff & client retention to lack of results, these manager mistakes can be avoided.


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JUL-2020 - Brian Pasch   

Experian Freely Offers Critical Marketing Insights To Auto Retailers


PASCHON PODCAST WITH BRIAN PASCH


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JUN-2020 - Glenn Pasch‬   

Personal Branding: More Important Than Business Brand?


In this video, Elyse Archer, Branding Expert and founding team member with Brand Builders Group explains the difference between a personal brand and a business brand. She walks that viewers through exercises to help focus your message to connect with your audience.


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JUN-2020 - Glenn Pasch‬   

How To Stay Motivated (Especially When You Don't Feel It)


In this video, we discuss the myth of motivation and how you can create a process to help keep you motivated and on track. Too often we allow poor strategies or planning affect our ability to produce results. We blame ourselves or just keep trying new things. Being a leader is not going to be fun all the time. You are not going to feel energized every day. So what do you do, when you don't feel like working, don't like the job you are in or you just want to stay in bed.


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JUN-2020 - Brian Pasch   

Why Leading Dealers are Adopting a Conversational Strategy with LivePerson AI


PASCHON PODCAST WITH BRIAN PASCH


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JUN-2020 - Glenn Pasch‬   

How to Grow Your Business While Keeping the Vision Intact


In this interview with Joe Chura, CEO of Dealer Inspire, we discuss how his journey from a Ford Assembly line job to CEO of over 700 employees happened. How he grew the company and how his focus on the company vision has been key. Humble, smart, funny but above all an incredible leader, Joe will share strategies you can apply right away to help your business bottom line.


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JUN-2020 - Glenn Pasch‬   

How to Hire the Best Employees: Top Interviewing Tips for Managers


In this video, Glenn share 5 tips that will help you find and hire the best employees for your business. From asking yourself why are you hiring today, to how to create the ad and what step he uses to maximize the results.


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JUN-2020 - Glenn Pasch‬   

Growing & Managing a Large Remote Workforce: with Tim Cox Co-Founder of CarNow


In this video, Glenn and Tim discuss how CarNow has grown from a start up in 2014 to having over 4000 clients as of today. How having and managing a remote workforce across the United States has been challenging and rewarding. We discuss how innovation is key for growth and how empowering his remote workers to connect with teammates and the vision of the company. Tim is a fantastic communicator and a lot of fun. Hope you enjoy this and as always, please subscribe, like and share!!


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JUN-2020 - Brian Pasch   

Gubagoo Virtual Retailing Powers Gettel's Success During COVID


PASCHON PODCAST WITH BRIAN PASCH


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JUN-2020 - Brian Pasch   

Remote Retailing Requires a Modern Customer Communication Strategy


PASCHON PODCAST WITH BRIAN PASCH


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JUN-2020 - Glenn Pasch‬   

How Do I Create a Great Culture for your Business: w/ Cory Mosley


In this video, Glenn and Cory discuss the importance of structure and how it impacts the culture of your business. How culture/structure leads to hiring the right employees as well as allowing leaders to be developed within the organization.


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JUN-2020 - Brian Pasch   

The Future of Automotive Retail with Tim Cox


PASCHON PODCAST WITH BRIAN PASCH


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JUN-2020 - Brian Pasch   

Dealers Save Money and Increase Sales With Turnkey Merchandising Solutions


PASCHON PODCAST WITH BRIAN PASCH


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JUN-2020 - Glenn Pasch‬   

How do I Create a Structure for my Company


In this video, Glenn Pasch discusses the need for a consistent structure for a business, team or company to be successful.


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JUN-2020 - Brian Pasch   

Dealer eProcess Helped Dealers with Remote Retailing Tools During COVID


PASCHON PODCAST WITH BRIAN PASCH


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