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Ian Godbold

Responsible for developing and executing an aggressive digital ROI focused business strategy for profitable growth and increase market share in the automotive dealer sector, whilst effectively integrating online with the core business



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Auto Retail Live is a leading resource for automotive retail management strategies and best practises. Automotive retail is changing fast around the world as new technologies and innovations enter the fray and customer expectations rise.


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How to Deal With Difficult People: A Key Management Skill


In this video, I share how to manage difficult people on your team. What to do when you have an employee who cannot deliver results and is frustrated? What do to with an employee who can't get better as well as those who choose not to follow process. You just keep repeating yourself.

nd this is the hardest one for new managers to handle: the employee who is delivering results but is creating a difficult work environment for others. 

This is a hard decision for any leader, let along someone who is new to management.


Glenn Pasch‬


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