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Ian Godbold

Responsible for developing and executing an aggressive digital ROI focused business strategy for profitable growth and increase market share in the automotive dealer sector, whilst effectively integrating online with the core business



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Auto Retail Live is a leading resource for automotive retail management strategies and best practises. Automotive retail is changing fast around the world as new technologies and innovations enter the fray and customer expectations rise.


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FEB-2021 - Brian Pasch   

2021 AWAs set to recognize the top innovators in automotive marketing



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FEB-2021 - Brian Pasch   

How to optimize your marketing processes for a digital retailing platform



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FEB-2021 - Glenn Pasch‬   

How to Personalize Customer Experience in 2021


Glenn Pasch and Aharon Horwitz discuss how to personalize the customer experience online. As CEO and Founder of Auto Leadstar, his technology allows the ability to understand what the customer is looking for and to remember it the next time they visit a website to deliver a more personalized customer experience. .


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FEB-2021 - Glenn Pasch‬   

How to Influence People to Change: Especially Leadership


Glenn Pasch discusses how to influence people in your organization or on your team to change behavior. As a leader, you must sell your team on your idea, or even leadership on changes that need to happen . Influencing others is not deceptive, it is taking the steps to explain the position and what is in it for the team when they do change behavior.


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FEB-2021 - Glenn Pasch‬   

How to Get Your Resolutions to Work


In Episode 43, Glenn Pasch discusses why most resolutions fail. He shares his personal story of how he finally found a process to keep him on pace to achieve the goals he set out.


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FEB-2021 - Brian Pasch   

Auto marketing expert Brian Pasch on integrating your digital retailing plan with the overall dealership strategy



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DEC-2020 - Glenn Pasch‬   

Powerful Goal Setting Results using the 7 Minute Set Up | Frank Lopes


In this episode, Glenn Pasch & Frank Lopes discuss the power of proper goal setting. Why many people's strategy for goal setting is failing them. Frank discusses his book, The 7 Minute Set-up and how it has helped hundreds of individuals set better goals to achieve more. Impactful and tactical.


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DEC-2020 - Glenn Pasch‬   

Welcome to You're in Charge- Now What with Glenn Pasch


Welcome to You're in Charge- Now What with Glenn Pasch. The goal of the channel is to help those of you who find yourself in charge of a project, team or business build the skills to generate consistent results. Each week we focus on a topic and provide tactical skills for viewers to apply.


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DEC-2020 - Brian Pasch   

CallRevu readies new telephony platform to serve auto dealers in 2021


Join me as I sit down with Justin DePasquale, VP of Sales at @CallRevu, to discuss the state of telephony and call quality inspection in #automotive retail. The company has big plans for 2021 with some major announcement coming at NADA. If your telephony infrastructure is outdated, you may want to get a jump on the competition and give them a call.


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DEC-2020 - Glenn Pasch‬   

How to Get the Best out of Your Employees: My Conversation with Joey Little


In this episode, Glenn Pasch speaks with Joey Little, entrepreneur & marketer on his journey from building team to now leading his own company. Why leaders unlocking the passion of their employees helps to get the best out of employees. We discuss having solid routines & clear communication.


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NOV-2020 - Glenn Pasch‬   

The Power of Gratitude: (How to be Grateful)


In this episode, Glenn Pasch discusses the power of gratitude. How does it frame a leaders journey & vision? He also discusses what he is grateful for and how he uses a sense of gratitude in his daily life.


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NOV-2020 - Glenn Pasch‬   

Getting Things Done by Setting Priorities Correctly


n this episode, Glenn Pasch shares how "getting things done" is key to success in business and life. He shares how to prioritize correctly and create a step by step plan for you to follow. Too often we confuse a task with a priority. Follow these key strategies and set yourself up for success


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NOV-2020 - Brian Pasch   

Outsell Delivers Unprecedented Marketing Innovation For Dealer Groups


PASCHON PODCAST WITH BRIAN PASCH


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NOV-2020 - Glenn Pasch‬   

Taking over the Family Business: From Selling Cars to Wrestling Stars


In this episode, Glenn Pasch and Tracy Myers discuss his journey from working in the family business to taking over the family business. It is not an easy journey for many and a difficult question.


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NOV-2020 - Brian Pasch   

Microsoft Upgrades Its Advertising Suite for Auto Dealers


PASCHON PODCAST WITH BRIAN PASCH


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NOV-2020 - Brian Pasch   

CarWars Integrates Advanced Marketing Data from Vistadash


PASCHON PODCAST WITH BRIAN PASCH


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NOV-2020 - Glenn Pasch‬   

Keys to Being a Successful Project Manager


In this episode, Glenn Pasch shares the process you need to follow when you are named project manager. He shares the differences of leading a project versus being part of the team. Once you assume the project manager role, your tasks involve more strategy and organization than before. Where prior to leading the project you could just focus on your own tasks, now you have to keep tabs on everyone else's tasks as well as the long term strategy of delivery. Glenn shares key steps to help you manage this new responsibility so you can deliver the results you need in the timeframe you expect.


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NOV-2020 - Brian Pasch   

Can You Know If Your Advertising is Targeting Low Funnel Shoppers?


PASCHON PODCAST WITH BRIAN PASCH


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NOV-2020 - Glenn Pasch‬   

Leadership Lessons from the Field: My Interview with David Long


Leadership Lessons are valuable insights in to better results. In this episode of "You're in Charge Now What", Glenn Pasch interviews David Long, Executive General Manager of the Hansel Automotive Group.


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NOV-2020 - Brian Pasch   

Why Are You Calling The Plumber to Fix Your Technology Problems?


PASCHON PODCAST WITH BRIAN PASCH


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NOV-2020 - Brian Pasch   

Low Costs of Remote Retailer with SMARTER Logistics Powered by AI


PASCHON PODCAST WITH BRIAN PASCH


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NOV-2020 - Brian Pasch   

Reputation-Management-Widewail-Dealer-Dot-Com-Final


PASCHON PODCAST WITH BRIAN PASCH


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NOV-2020 - Brian Pasch   

How to start planning your digital marketing strategy for 2021 – Brian Pasch



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OCT-2020 - Brian Pasch   

Friendemic Raises The Bar for Automotive Reputation Management


PASCHON PODCAST WITH BRIAN PASCH


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OCT-2020 - Glenn Pasch‬   

How to Deal with Stress at Work


In this episode of "You're in Charge Now What" Glenn discusses how to deal with stress at work. As a leader or someone who is in charge, stress is going to happen. How you deal with stress will be key to your success.


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