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Cambria

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Ian Godbold

Responsible for developing and executing an aggressive digital ROI focused business strategy for profitable growth and increase market share in the automotive dealer sector, whilst effectively integrating online with the core business

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Auto Retail Live is a leading resource for automotive retail management strategies and best practises. Automotive retail is changing fast around the world as new technologies and innovations enter the fray and customer expectations rise.

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PASCHON PODCAST WITH BRIAN PASCH

Where in the buyer's journey is your advertising connecting with local, in-market shoppers? High in the funnel, could be wasteful. Mid-funnel? Could be a challenge to stand out. However, if you could target consumers in the "last mile" of their decision journey with effective, relevant video, imagine what could happen! I discuss that opportunity with Mark Conner from @Lotlinx today.

Brian Pasch

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