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Ian Godbold

Responsible for developing and executing an aggressive digital ROI focused business strategy for profitable growth and increase market share in the automotive dealer sector, whilst effectively integrating online with the core business



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Auto Retail Live is a leading resource for automotive retail management strategies and best practises. Automotive retail is changing fast around the world as new technologies and innovations enter the fray and customer expectations rise.


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How to Personalize Customer Experience in 2021


Glenn Pasch and Aharon Horwitz discuss how to personalize the customer experience online. As CEO and Founder of Auto Leadstar, his technology allows the ability to understand what the customer is looking for and to remember it the next time they visit a website to deliver a more personalized customer experience. .


Glenn Pasch‬


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