Featured MarketeerIan Godbold
Responsible for developing and executing an aggressive digital ROI focused business strategy for profitable growth and increase market share in the automotive dealer sector, whilst effectively integrating online with the core business
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MAY-2020 - dalepollak.com
A Call to Return to Retail-Back Used Vehicle Acquisitions
Since the start of the COVID-19 pandemic, everyone’s had their eyes on wholesale values for used vehicles.
| Comments MAY-2020 - dalepollak.com
A View of ProfitTime’s Utility in Today’s COVID-19 Pandemic
I’m seeing dealers take one of two paths as they work to right-size their used vehicle inventory costs and counts to fit current market conditions in the COVID-19 pandemic.
MAY-2020 - dalepollak.com
A Conversation with Dealer News Today
There’s a common structure to my conversations with dealers and media outlets. The conversations often cover current market conditions as COVID-19 continues to disrupt retail automotive, things dealers should do with their inventories to survive the current crisis and the outlook for when the market may come back to what we might consider normal.
APR-2020 - dalepollak.com
A Deeper Dive for Dealers: Current Wholesale, Retail Conditions
I had the honor and privilege yesterday to serve as the featured speaker in the first installment of Cox Automotive’s webinar series, Continuity & Recovery Perspectives for Auto Dealers.
APR-2020 - dalepollak.com
A Candid Conversation with Automotive News
I had the honor of participating in Automotive News’ Daily Drive podcast with publisher Jason Stein this week.
APR-2020 - dalepollak.com
A Retail Revival? It’s Out There for the Willing
Today’s current COVID-19 crisis has triggered an unfortunate situation for many dealers in their used vehicle departments.
APR-2020 - dalepollak.com
A Positive Take on Tough Market Conditions
It’s hard to read the stories about the current used vehicle market given the disruption caused by COVID-19.
APR-2020 - dalepollak.com
An Open Letter to Dealers: Honest Perspective Amid the COVID-19 Crisis
Author’s note: We are in a crisis that challenges everyone in the automotive ecosystem. OEMs. Financial institutions. Dealers. Suppliers. We are all in uncharted waters where there are more questions than answers. In the weeks ahead, I’ll be participating in live webcasts with Cox Automotive leaders to directly address the challenges and opportunities the current crisis brings to all parts of the car business. The Cox team and I will share more on the webcast schedule. In this moment, I wanted to share a perspective specific for franchise and independent dealers who are facing significant business disruption.
APR-2020 - dalepollak.com
A Wholesale Market Experience Brings A Ray of Hope
I’m writing to share an encouraging sign for dealers in the current market.
APR-2020 - dalepollak.com
COVID-19 Crisis Causes a Vehicle Valuation Issue
Like many of you, I’ve been on the phone and in meetings almost constantly for the past two weeks.
MAR-2020 - dalepollak.com
A Perspective On Change Amid the COVID-19 Pandemic
I hope that everyone reading this post is healthy, safe and doing everything in your power to stay that way.
MAR-2020 - dalepollak.com
When Pride in CPO Vehicles Hurts Your Profit Potential
It’s no secret that certified pre-owned (CPO) vehicles have become a big part of the used vehicle business at franchise dealerships.
MAR-2020 - dalepollak.com
ProfitTime in Practice: A Dealer Shares Three Profit-Positive Take-Aways
It’s not easy to change long-standing beliefs and best practices.
MAR-2020 - dalepollak.com
A Gross Deception Discussion with WardsAuto
A few weeks ago, I saw down with WardsAuto Dealer Business editor Steve Finlay to discuss my latest book, “Gross Deception: A Tale of Shifting Markets, Shrinking Margins and the New Truth of Used Vehicle Profitability.”
FEB-2020 - dalepollak.com
Talking Truth in this week’s Automotive News
I had the distinct honor and privilege to pen an op-ed piece for Automotive News.
FEB-2020 - dalepollak.com
A Gross Deception: You Don’t Need To Stock More to Sell More
A vAuto Performance Manager (PM) made an astute observation about the belief among dealers that you need to stock more vehicles than you typically sell.
FEB-2020 - dalepollak.com
NADA Day 3: A Final View from Las Vegas
As I was leaving Las Vegas yesterday, it occurred to me that I hadn’t shared much on new vehicle market conditions and what they may mean for dealers.
FEB-2020 - dalepollak.com
NADA Day 2: Special Moments on the Show Floor
Like many dealers, the annual National Automobile Dealers Association (NADA) convention is a time for seeing long-time friends and making new ones.
FEB-2020 - dalepollak.com
NADA Day One: A Clear, Purposeful View of The Road Ahead
If my conversations with dealers on the opening day of the exhibit hall at the National Automobile Dealers Association (NADA) convention are any indication, the coming year will be a good one in the car business.
FEB-2020 - dalepollak.com
NADA 2020: A Pause While Packing For Las Vegas
While preparing to head to Las Vegas for the annual National Automobile Dealers Association (NADA) convention, I read an item that gave me pause.
FEB-2020 - dalepollak.com
A Sobering Catalyst for a Strategic Shift in Used Vehicles
For the past several months, I’ve been discussing the trend of declining net profitability in used vehicle departments with dealers.
JAN-2020 - dalepollak.com
A Promising Sign For Used Vehicle Profitability?
As any regular reader here might know, I think a lot about the ways dealers can, and should, make money.
JAN-2020 - dalepollak.com
A Look Back and Ahead In Used Vehicles For Dealers
I trust that you were able to capitalize on last year’s rising tide of used vehicle sales.
JAN-2020 - Brian Pasch
Improve the ROI of Remarketing Campaigns
It is very common for auto dealers to run remarketing campaigns, also known as retargeting. Remarketing is a form of online advertising that puts the dealer’s brand message in front of a consumer (who visited its website) with display or text ads. Remarketing appeals to store managers because it gives the dealership top of mind awareness for the following 30-90 days.
DEC-2019 - dalepollak.com
A New Year and A New Book For Dealers
For much of the past year, I kept a secret.
A Closer Look at an Uncertain, Unpredictable Used Vehicle Market
Are Car Dealerships the Safest Retail Experience?
Digital Marketing Strategy - A return to a traditional KPI
Desire, Commitment Drive Impressive Used Vehicle Turn-Around
A 2019 Priority: Managing Your Inventory Investment Value
Independent Dealer Realizes His Car Business Dream
4 Misunderstandings About Price In Today’s Auto Retail Market
3 Best Practices To Beat Used Vehicle Margin Compression
3 Takeaways to retail a larger share of vehicles in less than 30 days, and improving overall profitability and ROI in used vehicles.
Key Benchmarks Top Used Vehicle Dealers Achieve to Outpace Others In The US Market
Comment: 2924 Days Ago
3 Best Practices To Beat Used Vehicle Margin Compression
Old habits and expectations are hard to break. More profit made because the sale price increased. ..