Featured MarketeerIan Godbold
Responsible for developing and executing an aggressive digital ROI focused business strategy for profitable growth and increase market share in the automotive dealer sector, whilst effectively integrating online with the core business
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A Conversation with Dealer News Today
There’s a common structure to my conversations with dealers and media outlets. The conversations often cover current market conditions as COVID-19 continues to disrupt retail automotive, things dealers should do with their inventories to survive the current crisis and the outlook for when the market may come back to what we might consider normal.
My conversation this week with Dealer News Today follows the same trajectory, with perhaps a deeper-than-normal dive into what the industry could face when summer turns to fall.
You can listen to the conversation here
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A Closer Look at an Uncertain, Unpredictable Used Vehicle Market
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Digital Marketing Strategy - A return to a traditional KPI
Desire, Commitment Drive Impressive Used Vehicle Turn-Around
A 2019 Priority: Managing Your Inventory Investment Value
Independent Dealer Realizes His Car Business Dream
4 Misunderstandings About Price In Today’s Auto Retail Market
3 Best Practices To Beat Used Vehicle Margin Compression
3 Takeaways to retail a larger share of vehicles in less than 30 days, and improving overall profitability and ROI in used vehicles.
Key Benchmarks Top Used Vehicle Dealers Achieve to Outpace Others In The US Market
Comment: 2924 Days Ago
3 Best Practices To Beat Used Vehicle Margin Compression
Old habits and expectations are hard to break. More profit made because the sale price increased. ..