Featured MarketeerIan Godbold
Responsible for developing and executing an aggressive digital ROI focused business strategy for profitable growth and increase market share in the automotive dealer sector, whilst effectively integrating online with the core business
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Talking Truth in this week’s Automotive News
I had the distinct honor and privilege to pen an op-ed piece for Automotive News.
The piece appears in this week’s issue and addresses a new truth of today’s used vehicle market.
This new truth is critically important for dealers to understand as it calls into question what we’ve long considered to be best practices for optimal used vehicle department performance and profitability.
The piece offers two take-aways for dealers to embrace the new truth and restore the money-making potential of their used vehicle operations.
You can read the piece here.
dalepollak.com
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Comment: 2924 Days Ago
3 Best Practices To Beat Used Vehicle Margin Compression
Old habits and expectations are hard to break. More profit made because the sale price increased. ..