Google AdWords Research (Part 1)

Brian walks you through PCG Companies’ new report on Google AdWords. Data was collected by surveying over 500 dealers as well as dozens of phone calls with General Managers and Marketing Managers across the country.

How a slow website can hurt conversion

Sales Attribution Reporting (Part 2)

Sales Attribution Reporting (Part 1)

The importance of tagging traffic to your website

Brian talks about why you should use UTM tags and the importance of tagging traffic to your website.

Google Analytics Check-Up

Brian takes you in the lab for a Google Analytics check-up!

Velocity Overdrive

Ian Godbold presents at the velocity conference in Jan 2016

Leverage Livestreaming Video To Convert More Online Shoppers

Brian explains how to use livestreaming video in sales and service to engage consumers who visit your website and sell more cars in the digital age.

Webinar | Pixel Management to Improve Online Classified Listings for Used Cars (Dale Pollak)

In this webinar, Dale Pollak, founder of vAuto, shares how dealerships can harness used car merchandising software to create online listings that generate results in today’s internet-driven market.

Webinar | Strategies for Improving Gross Profits for Used Car Dealers (Dale Pollak)

In this webinar, Dale Pollak, founder of vAuto, shares four easy and effective ways used car dealers can improve gross profits

Webinar | From Here to Velocity: Increasing Gross Profits for Auto Dealers (Dale Pollak)

In this webinar, Dale Pollak, founder of vAuto, explains how the proven Velocity Method of Management can help used car dealers improve turn and achieve higher gross. Dale explains why the pursuit of average gross profit is killing dealers’ used car operations, and how shifting your used car pricing strategy can make all the difference

Inbound Automotive Marketing with Brian Pasch & Scott Meyer of 9 Clouds

Scott Meyer of 9 Clouds sits down with Brian Pasch of Auto Marketing Now to discuss digital marketing for automotive dealers.

Auto Dealers See Higher Profits When Phone Calls Are Answered Properly

Brian Pasch interviewed Chip King, Managing Partner at CallRevu, to discuss how automotive dealers can increase profits for their existing sales and service phone calls.

The Next Up Interview with CEO Clint Burns and Brian Pasch

Clint Burns CEO of The Next Up discusses to his retail sales management platform that increase logged ups by at least 25% at most auto dealerships in the United States. Clint was a featured guest on Auto Marketing Now with Brian Pasch.

Automotive VDP Trends vs. VDP Counts

Brian Pasch, CEO of PCG Consulting shows auto dealers how to use Google Analytics to determine Vehicle Detail Page (VDP) trends vs VDP counts, in any given time period. Both types of information are important for analyzing the ROI of marketing investments.

Google Tag Manager Explained For Auto Dealers

In this video Brian Pasch explains why Google Tag Manager should be installed on all automotive dealership websites.

Calculating Your Breakeven Cost per VDP

While some listing services don't provide the vehicle details needed to make a lead, your dealership page needs to. Your Vehicle Listing Page is where your leads will come from, so make sure it's made by Dealer eProcess.

Creating Google Segments For SRP and VDP Tracking on Auto Dealer Websites

Brian Pasch shows automotive marketing professionals how to create Google Analytics Segments to track SRP and VDP activity on a dealership website.

Finding Automotive Email Marketing ROI Data in Google Analytics

Brian Pasch explains how automotive dealers can inspect the effectiveness and ROI of their email marketing campaigns. Dealers and their email marketing partners should discuss campaign results in Google Analytics.

Auto Dealers Get More Shoppers Not More Traffic With LotLinx

The more I inspect the ROI of dealer's marketing budgets, the more I am convinced that LotLinx should be one of the core investments dealers make to drive more auto shoppers to their website.

PCG Automotive Website Research Report - David Page CBT Interview

Brian Pasch interviews Dave Page from Dealer e-Process to discuss the latest trends in automotive website design.

Brian Pasch PCG Conversica Webinar September 2016

Dealers spend thousands of dollars a month to generate tens of thousands of visitors to their website. 1-2% of those visitors will submit a lead form. When dealers use their CRM to engage the 1-2% email form leads, about 30-40% will NEVER engage in a two-way dialogue. Did you ever think that was odd? In this video I will address why this is happening and what you can do to increase sales and service contact rates to increase revenue and customer retention.

PCG Engagement Project - Automotive Advertising Metrics

Brian Pasch outlines the opportunities for auto dealers who want greater insights into the quality of their website traffic, to increase engagement, and to sell more cars.

Sean Stapleton Discusses DealerTeamwork MarTech Platform

Sean Stapleton visited with me on Auto Marketing Now to discuss his new company DealerTeamwork. Sean is passionate about changing the way dealers advertise their vehicle and service specials online. He is not holding any punches, so take a few minutes to watch my interview.

Len Short Interview with Brian Pasch on LotLinx TURN

Lotlinx co-Founder Len Short sits down with Brian Pasch to discuss Lotlinx TURN and how their marketing automation platform is optimized on conversion and engagement metrics.