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Ian Godbold

Responsible for developing and executing an aggressive digital ROI focused business strategy for profitable growth and increase market share in the automotive dealer sector, whilst effectively integrating online with the core business

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Auto Retail Live is a leading resource for automotive retail management strategies and best practises. Automotive retail is changing fast around the world as new technologies and innovations enter the fray and customer expectations rise.

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Brian Pasch PCG Conversica Webinar September 2016

Dealers spend thousands of dollars a month to generate tens of thousands of visitors to their website. 1-2% of those visitors will submit a lead form. When dealers use their CRM to engage the 1-2% email form leads, about 30-40% will NEVER engage in a two-way dialogue. Did you ever think that was odd? In this video I will address why this is happening and what you can do to increase sales and service contact rates to increase revenue and customer retention.