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Cambria

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Ian Godbold

Responsible for developing and executing an aggressive digital ROI focused business strategy for profitable growth and increase market share in the automotive dealer sector, whilst effectively integrating online with the core business

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Auto Retail Live is a leading resource for automotive retail management strategies and best practises. Automotive retail is changing fast around the world as new technologies and innovations enter the fray and customer expectations rise.

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Automotive VDP Trends vs. VDP Counts

Brian Pasch, CEO of PCG Consulting shows auto dealers how to use Google Analytics to determine Vehicle Detail Page (VDP) trends vs VDP counts, in any given time period. Both types of information are important for analyzing the ROI of marketing investments.