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Ian Godbold

Responsible for developing and executing an aggressive digital ROI focused business strategy for profitable growth and increase market share in the automotive dealer sector, whilst effectively integrating online with the core business



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Auto Retail Live is a leading resource for automotive retail management strategies and best practises. Automotive retail is changing fast around the world as new technologies and innovations enter the fray and customer expectations rise.


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OCT-2022 - Brian Pasch   

The Next Step in Dealer Group Marketing: CDP, MAP, and DMP


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OCT-2022 - Brian Pasch   

Dealer eProcess Prepares Major Upgrade For Connected Retailing


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OCT-2022 - Brian Pasch   

Experian Automotive Innovates the Delivery of Custom Audiences to Power the Most Efficient Marketing Campaigns


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OCT-2022 - Brian Pasch   

Dealers Need To Create An Intentional Consumer Direct Car Buying Strategy


PASCHON PODCAST WITH BRIAN PASCH


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SEP-2022 - Brian Pasch   

Research From Thousands of Local Businesses Can Power Breakthroughs in Your SEO and GBP Optimization Strategies


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SEP-2022 - Brian Pasch   

DealerBuilt Protects Dealer Choice and Encourages Open Innovation


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SEP-2022 - Brian Pasch   

The Next Big Thing: CDXPs Powered By a Private Data Lake


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SEP-2022 - Brian Pasch   

Everything Dealers Need to Know About TikTok Advertising


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SEP-2022 - Brian Pasch   

Past Due: Transparent Marketing Reports and Actional Metrics


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SEP-2022 - Brian Pasch   

Past Due: Transparent Marketing Reports and Actional Metrics


PASCHON PODCAST WITH BRIAN PASCH


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SEP-2022 - Brian Pasch   

Reimagining Automotive Training to Significantly Increase Revenue per Employee.


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SEP-2022 - Brian Pasch   

Cox Automotive Doubles Down on Helping Dealers to Increase Market Share and Customer Lifetime Value (LTV)


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SEP-2022 - Brian Pasch   

Real-Time Engagement with a Connected Sales Experience is the Best Description of Modern Retailing


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SEP-2022 - Brian Pasch   

Offerlogix Announces API for Real-time Federal/State EV Tax Credits To Power Automotive Retailing Transactions


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SEP-2022 - Brian Pasch   

Automated Voice Assistants Are Your Next Dealership Hire


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SEP-2022 - Brian Pasch   

Is your auto dealership prepared for the transition to Google Analytics 4?



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SEP-2022 - Brian Pasch   

Dealers Can Increase Revenue, Retention, and Employee Satisfaction By Implementing a Digital Voice Assistant


PASCHON PODCAST WITH BRIAN PASCH


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SEP-2022 - Brian Pasch   

Upstart Automotive Delivers a Flexible and Scalable Connected Retailing Platform for Dealers


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SEP-2022 - Brian Pasch   

Connected Retailing Needs Connected Media to Drive Operational Efficiency


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AUG-2022 - Brian Pasch   

Automotive Standards Council sets new benchmarks for upcoming GA4 transition



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AUG-2022 - Brian Pasch   

Ansira Expands Its Services to the Automotive Dealer Community


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AUG-2022 - Ian Godbold   

Any Time Any Place Any Where


Fantastic catching up with Curtis Hutchinson Philip Nothard on Motor Trade Radio discussing my newly launched consultancy business, used car digital marketing best practices, how dealers can apply velocity trading, why "simplicity is the art of sophistication" and resurrection of a retro Marketing slogan!

Listen today


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JUL-2022 - Brian Pasch   

Stella.ai Brings Practical AI To Dealership Sales Processes


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JUL-2022 - Brian Pasch   

Should car dealers create a separate brand for used vehicle business?



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JUL-2022 - Brian Pasch   

Dealers Need Data Driven Marketing


PASCHON PODCAST WITH BRIAN PASCH


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SalesAlert is the secret weapon of Efficient Dealership Sales Processes.

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Vicky Hart & Ian Godbold

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e-Pro - Lead Management Made Simple

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CDX18: Live Stage - Converting page views to car sales

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Velocity Overdrive

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