Featured MarketeerIan Godbold
Responsible for developing and executing an aggressive digital ROI focused business strategy for profitable growth and increase market share in the automotive dealer sector, whilst effectively integrating online with the core business
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The Next Step in Dealer Group Marketing: CDP, MAP, and DMP
PASCHON PODCAST WITH BRIAN PASCH
Join me and Atul Patel from Orbee to discuss one of the hottest trends in automotive marketing: Customer Data Platforms. Dealers who have a CDP can lower operating costs by significantly reducing financial investments for customer retention and acquisition (i.e., marketing). CDPs are common outside the automotive industry but their use in our industry has been limited by the lack of robust API access to the dealer's CRM and DMS platforms. Dealers who want to dive deeper into building their own CDP should attend the Modern Retailing Conference (MRC) in November.
Brian Pasch
SalesAlert is the secret weapon of Efficient Dealership Sales Processes.
Vicky Hart & Ian Godbold
e-Pro - Lead Management Made Simple
CDX18: Live Stage - Converting page views to car sales
Velocity Overdrive
