Dealertrack Digital Retailing Software Inflates GA VDP Views

Automotive Marketing UTM Tagging Guidelines

Join other automotive professionals in this nationwide effort to clean up Google Analytics by standardizing the use of UTM tags.

Help your dealership stand out with walk-around video

The use of video can be very impactful when it comes to your VDP. Michael Sanders, President of DealerVision.com, explains how DealerVision’s products help dealers stand out across the country.

PCG Engagement Project - New Automotive Marketing Metrics

Brian Pasch discusses the PCG Engagement Project and defines four new marketing metrics: CPE, ZEP, EPS, and FCR. Automotive dealers now have the tools to inspect their marketing investments based on the quality of traffic to their websites.

3 Things I Learned By Measuring Website Engagement

Brian Pasch share three things that he learned from tracking consumer engagement on auto dealer websites. Dealers are invited to gain additional insights into their online marketing investments by joining the PCG Engagement Project.