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Cambria

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Ian Godbold

Responsible for developing and executing an aggressive digital ROI focused business strategy for profitable growth and increase market share in the automotive dealer sector, whilst effectively integrating online with the core business

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Auto Retail Live is a leading resource for automotive retail management strategies and best practises. Automotive retail is changing fast around the world as new technologies and innovations enter the fray and customer expectations rise.

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PCG Engagement Project - New Automotive Marketing Metrics

Brian Pasch discusses the PCG Engagement Project and defines four new marketing metrics: CPE, ZEP, EPS, and FCR. Automotive dealers now have the tools to inspect their marketing investments based on the quality of traffic to their websites.