Why Dealers Struggle with Managing Google Analytics Data

Brian Pasch talks about the psychology and the barriers that are keeping the knowledge gap between dealers and their Google Analytics data open.

Tracking Your Marketing Campaigns

Tip of the day- If your dealership is using Google Adwords, that means you’re tracking phone calls and lead forms, but consumers are using messaging platforms and chat platforms to engage with your dealer. You’re driving consumers to your website, and people are converting, so shouldn’t your Facebook and Adwords marketing campaigns know that? Brian explains why that’s important.

Improve Your Website Traffic

Tip of the day: Organic traffic is important and one of the largest portions of your marketing channels. Brian has a great suggestion to improve your overall traffic.

2018 Digital Marketing Playbook (Part 2)

Brian Pasch continues his series going over some of the highlights of the 2018 Digital Marketing Playbook.

2018 Digital Marketing Playbook

Brian Pasch goes over the 2018 Digital Marketing Playbook, a check-list of 100 marketing tips designed to keep you and your team on the same page.

Facebook Auto Listings

Brian Pasch discusses the recent announcement from Facebook about expanding their marketplace with auto listings and the general growth of Facebook advertising for auto dealers.

How video pre-roll can compliment your online mark

Brian Pasch talks about video pre-roll and some ideas that can tweak your existing video pre-roll strategy to get more shoppers into your showroom.

Obstacles and Opportunities Shaping the Future of Retail Automotive

The car industry is at a tipping point. Sales growth has plateaued, and the effects of shrinking margins are setting in.

Are you getting the most out of your CRM?

Brian Pasch invites Bill Wittenmyer of eLead CRM to the show to discuss their new CRM platform for service and sales

Getting Customers to Pick Up the Phone

To improve your connection rate with anonymous shoppers who submit a lead on your website, Brian suggest doing this one particular thing.

Two important consumer engagement metrics that will revolutionize your website

Brian reveals 2 neglected engagement metrics: Button-click ratio and Form completion rate.

Getting more insight into your marketing investments with Google Analytics

Brian talks about multi-touch attribution as well as how to get better insights into your marketing investments using the tools in Google Analytics.

Gaining Marketing Advantages

Brian Pasch walks you a couple digital marketing enhancements that you can use in order to gain a competitive advantage in the local market.

Why Customers Call - Straight Talk

David Lewis explains what your customers' expectations are when calling your dealership on this episode of Straight Talk on the CBT Automotive Network.

Create Trust With Your Customers

Dealership Leads Are a Privilege Not a Right

Tom discusses how to increase phone-ups and internet sales 50% overnight at a dealership.

Automotive Attribution Models

Brian Pasch continues his discussion on automotive attribution models to help you sell more cars in the digital age.

Stop treating Facebook Advertising like Google Adwords

When it comes to Facebook marketing, are you treating Facebook advertising like Google Adwords? Brian Pasch explains why you need to stop on today's CBT Tip of the Day.

Google AdWords Research (Part 2)

PCG Companies collected data by surveying over 500 dealers as well as dozens of phone calls with General Managers and Marketing Managers across the country.

Introduction to VDP Analytics

Presented by Bryan Nguyen - Analytics Product Specialist

Calculating Average Time on VDP

Presented by Bryan Nguyen - Analytics Product Specialist

VDP Page Paths

Presented by Bryan Nguyen - Analytics Product Specialist

How to Calculate Your VDP Per Session

Presented by Bryan Nguyen - Analytics Product Specialist

Caculating VDP Focus

Presented by Bryan Nguyen - Analytics Product Specialist

Calculating VDP Efficiency Video Tutorial

Presented by Bryan Nguyen - Analytics Product Specialist