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Ian Godbold

Responsible for developing and executing an aggressive digital ROI focused business strategy for profitable growth and increase market share in the automotive dealer sector, whilst effectively integrating online with the core business



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Auto Retail Live is a leading resource for automotive retail management strategies and best practises. Automotive retail is changing fast around the world as new technologies and innovations enter the fray and customer expectations rise.


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DEC-2021 - Brian Pasch   

How will car dealership marketing change as OEMs consider creating national digital retailing portals?

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NOV-2021 - Brian Pasch   

Latest Updates on Cox Automotive Retailing Platform

PASCHON PODCAST WITH BRIAN PASCH

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NOV-2021 - Brian Pasch   

Dealer.com Announces New Audience Targeting Capabilities For Personalized Ad Campaigns

PASCHON PODCAST WITH BRIAN PASCH

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NOV-2021 - Brian Pasch   

Cox Automotive Leads The Industry with Data-Driven Marketing Solutions

PASCHON PODCAST WITH BRIAN PASCH

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NOV-2021 - Brian Pasch   

Why optimizing Google My Business can lead to high quality traffic

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NOV-2021 - Brian Pasch   

The importance of using Google Analytics to inspect marketing partners

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NOV-2021 - Brian Pasch   

Brian Pasch on what you can expect from the 2021 Automotive Analytics & Attribution Summit

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OCT-2021 - Glenn Pasch‬   

How Inspired Leadership Impacts Long Term Results

What if your leadership style is hurting you? What if what you thought was leadership actually in holding you back.

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OCT-2021 - Brian Pasch   

Quantum5 Unveils a Powerful Dealer Training Platform With Proof of Performance

PASCHON PODCAST WITH BRIAN PASCH

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OCT-2021 - Brian Pasch   

Digital Retailing Tools Built by Dealers for Dealers

PASCHON PODCAST WITH BRIAN PASCH

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OCT-2021 - Brian Pasch   

UNITS by Dealer eProcess: Fast Growing Modern Inventory Management Platform

PASCHON PODCAST WITH BRIAN PASCH

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OCT-2021 - Glenn Pasch‬   

Content Marketing that Matters to Your Audience

Content marketing often is taken for granted. The assumption is anyone can do it or even more frustrating is the content you are marketing is not well thought out.

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OCT-2021 - Brian Pasch   

What can your car dealership do to prepare for the future of auto retail?

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OCT-2021 - Brian Pasch   

Discussing the Gubagoo Acquisition by Reynolds & Reynolds

PASCHON PODCAST WITH BRIAN PASCH

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OCT-2021 - Brian Pasch   

Discussing the CallSource Automotive Acquisition by CallRevu

PASCHON PODCAST WITH BRIAN PASCH

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SEP-2021 - Brian Pasch   

Exploring AutoWeb’s Framework To Generate High-Quality Shopper Traffic to Dealer Inventory

PASCHON PODCAST WITH BRIAN PASCH

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SEP-2021 - Brian Pasch   

How to optimize your SRPs and VDPs to increase website engagement

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SEP-2021 - Brian Pasch   

Why optimizing Google My Business can lead to high quality traffic

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SEP-2021 - Brian Pasch   

What can your car dealership do to prepare for the future...

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SEP-2021 - Brian Pasch   

The importance of using Google Analytics to inspect marketing partners

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AUG-2021 - Brian Pasch   

Brian Pasch discusses surprising results from latest Google SEM Report

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AUG-2021 - Brian Pasch   

A deep dive into modern retailing personalization for both consumer and dealer with Market Scan CEO Rusty West

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AUG-2021 - Brian Pasch   

How to analyze the effectiveness of your car dealership’s Google Ads campaigns

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AUG-2021 - Brian Pasch   

Automotive Retail Managers Needs New Metrics and KPIs

PASCHON PODCAST WITH BRIAN PASCH

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AUG-2021 - Brian Pasch   

Cox Automotive's Data Ecosystem is Redefining Success Metrics

PASCHON PODCAST WITH BRIAN PASCH

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SalesAlert is the secret weapon of Efficient Dealership Sales Processes.

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Vicky Hart & Ian Godbold

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e-Pro - Lead Management Made Simple

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CDX18: Live Stage - Converting page views to car sales

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Velocity Overdrive

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