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Cambria

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Ian Godbold

Responsible for developing and executing an aggressive digital ROI focused business strategy for profitable growth and increase market share in the automotive dealer sector, whilst effectively integrating online with the core business

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Auto Retail Live is a leading resource for automotive retail management strategies and best practises. Automotive retail is changing fast around the world as new technologies and innovations enter the fray and customer expectations rise.

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Content Marketing that Matters to Your Audience

Content marketing often is taken for granted. The assumption is anyone can do it or even more frustrating is the content you are marketing is not well thought out.

In this episode, Brian Fanzo joins Glenn Pasch to discuss what brands should be focusing on with their content marketing strategy. What message, what story should they tell , what platforms should they be using.

This can be daunting but Brian Fanzo who has created his own footprint online as well as consults for Fortune 500 companies on this topic is here to help.

Brian also shares his journey with ADHD in the second half of the interview and how it has helped him with his craft. He calls it his superpower and he shares why.

Tactical tips Brian has done to cut through the noise on social media to be one of the most requested keynote speakers in the world.