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Ian Godbold

Responsible for developing and executing an aggressive digital ROI focused business strategy for profitable growth and increase market share in the automotive dealer sector, whilst effectively integrating online with the core business

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Auto Retail Live is a leading resource for automotive retail management strategies and best practises. Automotive retail is changing fast around the world as new technologies and innovations enter the fray and customer expectations rise.

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A Closer Look at an Uncertain, Unpredictable Used Vehicle Market

Are Car Dealerships the Safest Retail Experience?

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Digital Marketing Strategy - A return to a traditional KPI

Desire, Commitment Drive Impressive Used Vehicle Turn-Around

A 2019 Priority: Managing Your Inventory Investment Value

Independent Dealer Realizes His Car Business Dream

4 Misunderstandings About Price In Today’s Auto Retail Market

3 Best Practices To Beat Used Vehicle Margin Compression

3 Takeaways to retail a larger share of vehicles in less than 30 days, and improving overall profitability and ROI in used vehicles.

Key Benchmarks Top Used Vehicle Dealers Achieve to Outpace Others In The US Market

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Auto Marketing Now Driving Sales Dale Pollak

Comment: 2924 Days Ago

3 Best Practices To Beat Used Vehicle Margin Compression

Old habits and expectations are hard to break. More profit made because the sale price increased. ..

Featured MarketeerIan Godbold

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3 Best Practices To Beat Used Vehicle Margin Compression

Featured Marketeer
Ian Godbold