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Ian Godbold

Responsible for developing and executing an aggressive digital ROI focused business strategy for profitable growth and increase market share in the automotive dealer sector, whilst effectively integrating online with the core business



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Auto Retail Live is a leading resource for automotive retail management strategies and best practises. Automotive retail is changing fast around the world as new technologies and innovations enter the fray and customer expectations rise.


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JUL-2022 - Brian Pasch   

How car dealers can modernize their inventory management tools and strategies

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JUL-2022 - Ian Godbold   

Vicky Hart & Ian Godbold

Vicky Hart and Ian Godbold discuss how dealers must constantly turn the dials of their marketing strategy to maximise conversion and minimise cost. Ian Godbold highlights strategy of fast cars and black belt operators

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JUN-2022 - Brian Pasch   

How to effectively prepare your website for emerging EV retailing

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JUN-2022 - Brian Pasch   

How to effectively prepare your website for emerging EV retailing

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JUN-2022 - Brian Pasch   

Brian Pasch talks about his open letter to Ford CEO Jim Farley

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JUN-2022 - Brian Pasch   

Learn More About CarGurus Digital Deal Offering

PASCHON PODCAST WITH BRIAN PASCH

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JUN-2022 - Brian Pasch   

Brian Pasch shares valuable takeaways from the annual DMSC

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MAY-2022 - Brian Pasch   

Google Analytics 4 is coming—It’s time to update your website

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MAY-2022 - Brian Pasch   

Automotive Video Marketing Strategies Simplified

PASCHON PODCAST WITH BRIAN PASCH

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MAY-2022 - Brian Pasch   

E-drive auto final

PASCHON PODCAST WITH BRIAN PASCH

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MAY-2022 - Brian Pasch   

CarWars Continues To Innovate With Urban Science Partnership

PASCHON PODCAST WITH BRIAN PASCH

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MAY-2022 - Brian Pasch   

Dealer Alchemist Builds Trust Through Transparency in Automotive Marketing

PASCHON PODCAST WITH BRIAN PASCH

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MAY-2022 - Brian Pasch   

Roadster Simplifies Modern Retailing Workflows With Deeper CDK Integrations

PASCHON PODCAST WITH BRIAN PASCH

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MAY-2022 - Brian Pasch   

Innovations in Streaming Video Advertising for Auto Dealers

PASCHON PODCAST WITH BRIAN PASCH

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APR-2022 - Brian Pasch   

Gubagoo CEO Brad Title on how to enrich the modern retailing journey

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APR-2022 - Brian Pasch   

Meet Joe Gillespie, winner of this year’s AWA Vanguard Award

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APR-2022 - Brian Pasch   

Are OEM direct-to-consumer sales platforms killing dealer innovation?

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MAR-2022 - Brian Pasch   

Banks are distancing themselves from digital retailing providers. What does this mean for you?

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FEB-2022 - Brian Pasch   

How to effectively prepare your website for emerging EV retailing

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FEB-2022 - Brian Pasch   

Google Analytics Challenge for Automotive Website Providers

PASCHON PODCAST WITH BRIAN PASCH

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FEB-2022 - Brian Pasch   

What is Google Analytics 4 and why does your car dealership need it?

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JAN-2022 - Brian Pasch   

Is low inventory messing up your dealership’s website experience?

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JAN-2022 - Brian Pasch   

New Ad Strategies To Reinvent Local Marketing Campaigns

PASCHON PODCAST WITH BRIAN PASCH

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JAN-2022 - Brian Pasch   

How to effectively prepare your website for emerging EV retailing

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JAN-2022 - Brian Pasch   

What can the auto industry do about incoming OEM digital retailing programs?

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SalesAlert is the secret weapon of Efficient Dealership Sales Processes.

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Vicky Hart & Ian Godbold

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e-Pro - Lead Management Made Simple

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CDX18: Live Stage - Converting page views to car sales

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Velocity Overdrive

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