Featured MarketeerIan Godbold
Responsible for developing and executing an aggressive digital ROI focused business strategy for profitable growth and increase market share in the automotive dealer sector, whilst effectively integrating online with the core business
All Article & Video Search
OCT-2018 - Brian Pasch
How Video Pre-Roll Can Compliment Your Online Marketing Strategy
Brian Pasch talks about video pre-roll and some ideas that can tweak your existing video pre-roll strategy to get more shoppers into your showroom.
| Comments SEP-2018 - Brian Pasch
How Social Media Can Connect You to Your Audience
Tip of the Day, Brian Pasch walks you through how you can improve your direct marketing campaign by using social media sites like Facebook, Instagram, and Twitter to reach your audience.
SEP-2018 - Brian Pasch
Focusing Less on Conversions and More on Outcomes
Brian Pasch challenges dealers to focus less on conversions and more on outcomes
| Comments SEP-2018 - Brian Pasch
The Future of Digital Marketing
Brian Pasch discusses the future of digital marketing and the importance of being part of an ecosystem that will allow your digital marketing dollars to go further to increase showroom traffic and sales.
SEP-2018 - Brian Pasch
Improving Connection Rates with Online Car Shoppers
Tip of the day: Have you ever wondered why consumers who submit a lead on your website don’t pick up the phone when you call? Brian explains why and suggests performing this task with your lead form thank you page.
SEP-2018 - dalepollak.com
A Proud, Promising Moment for Cox Automotive and Auto Retailing’s Future
This week brought a significant milestone for Cox Automotive, the car business and me.
SEP-2018 - Brian Pasch
Using Facebook as a Branding Tool
Tip of the day: TV and radio bring a lot of awareness to dealerships locally. However, it can be really expensive. Brian suggest using Facebook to promote local awareness ads to potential car buyers who are in proximity to your dealership.
SEP-2018 - dalepollak.com
A Proud, Promising Moment for Cox Automotive and Auto Retailing’s Future
This week brought a significant milestone for Cox Automotive, the car business and me.
AUG-2018 - Brian Pasch
Advertising with Twitter Video
Tip of the day: Your team uses video for Facebook, but have you ever considered utilizing it for Twitter? Brian suggest doing this one thing before going all in on Twitter paid advertising.
AUG-2018 - Brian Pasch
Cleaning Up Your Website Traffic
Brian Pasch takes a look at UTM tags and shows you step-by-step how to clean up your tags so you can use Google Analytics to inspect the quality of your website traffic.
AUG-2018 - Brian Pasch
Leveraging Social Media
Brian Pasch welcomes co-hosts Denise Casagrande, Social Media Manager at PCG Companies, to discuss the best ways your dealership can leverage social media.
AUG-2018 - Brian Pasch
Organizing Your Organic Traffic
Tip of the Day, Brian Pasch goes over organic and inorganic traffic and gives you some tips on how to organize these metrics in order to better utilize the data.
AUG-2018 - Brian Pasch
5 Observations from Measuring Consumer Engagement on Dealer’s Websites
Brian shares 5 observations that have changed his thinking on digital marketing strategy based on the data that has been collected in the PCG Engagement Project.
JUL-2018 - CDX18
CDX18: Live Stage - Converting page views to car sales
Your website is your digital shop front, but how are customers finding it? We discuss what makes your website stand out, how you can sell more cars and get our panellists opinions on the dos and don’ts of website design.
JUL-2018 - Brian Pasch
Inspecting Your Paid Search Campaigns
Brian Pasch talks about how you can inspect your paid search campaigns to make sure you’re getting the most bang for your buck.
JUN-2018 - Brian Pasch
The 5th Conversion Channel in Google Analytics
Brian Pasch talks about the fifth conversion channel in Google Analytics and the impact that it has on your marketing return on ad spend.
JUN-2018 - Brian Pasch
Improving Account Retention in the Vendor Community
Brian Pasch goes over why members of the vendor community need specific training to improve their account retention and the value they bring to dealers.
MAY-2018 - Brian Pasch
Facebook’s Controversial Change
Brian Pasch tackles the controversy regarding Facebook’s change and how they use third-party data to target consumers on their advertising platforms.
MAY-2018 - Brian Pasch
“Automotive Third-Party Classifieds Just Got A Boost from Facebook“
Brian Pasch takes a break from writing his next book and training industry leaders to sit down with CBT Automotive Network about digital retail and whether or not it is here to stay. Regardless of where the technology is going, it’s safe to say that no two people shop the exact same. According to Brian, it’s crucial for your dealership spend some time mapping out a welcoming and trusting shopping experience for every scenario from behind a screen to in the store.
MAY-2018 - Brian Pasch
The Evolution of Automotive Sales
Brian Pasch invites his friend and co-author Thomas Gage to discuss an important topic that dealers need to listen to; digital retailing and the evolution of automotive sales.
MAY-2018 - Brian Pasch
“Is Marketing Automation Your Top Priority?”
Brian Pasch joins Jim Fitzpatrick in the CBT Automotive Network studio to talk key takeaways from this year’s NADA show.
MAY-2018 - Brian Pasch
Direct Marketing Through Social Media
Tip of the day: Brian Pasch walks you through how you can improve your direct marketing campaign by using social media sites like Facebook, Instagram, and Twitter to reach your audience.
APR-2018 - Brian Pasch
Reviewing Your CRM Email Templates
If you’re looking to improve engagement between you and consumers through your CRM process, make sure you review your email templates. Brian Pasch explains why you need more than one opinion on today’s Tip of the Day
APR-2018 - Brian Pasch
2018 Digital Marketing Playbook (Part 3)
Brian Pasch continues his series based on the 2018 Digital Marketing Playbook. Today, Brian goes over paid search and display advertising opportunities.
MAR-2018 - Brian Pasch
What Digital Retail Trends To Look For After The NADA Show
Joining CBT Automotive Network on the NADA Showroom floor is Auto Marketing Now’s Brian Pasch. We ask for his thoughts on this years NADA Show and how metrics, attribution and other relevant marketing strategies need to play a role in your dealership.
SalesAlert is the secret weapon of Efficient Dealership Sales Processes.
Vicky Hart & Ian Godbold
e-Pro - Lead Management Made Simple
CDX18: Live Stage - Converting page views to car sales
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