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Ian Godbold

Responsible for developing and executing an aggressive digital ROI focused business strategy for profitable growth and increase market share in the automotive dealer sector, whilst effectively integrating online with the core business



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Auto Retail Live is a leading resource for automotive retail management strategies and best practises. Automotive retail is changing fast around the world as new technologies and innovations enter the fray and customer expectations rise.


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FEB-2020 - Brian Pasch   

How Video Pre-Roll Can Complement Your Online Marketing Strategy

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FEB-2020 - Brian Pasch   

Testing Lookalike Audiences on Facebook

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FEB-2020 - Brian Pasch   

PASCHON PODCAST WITH BRIAN PASCH

Increasing Inventory Turn Rates is Now Easier Than You Think

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FEB-2020 - Brian Pasch   

PASCHON PODCAST WITH BRIAN PASCH

CDK Digital Marketing Partners with Ansira - What's Next?

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FEB-2020 - Brian Pasch   

Doing More With Your Website Visitors

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FEB-2020 - Brian Pasch   

Improve Your Website Traffic

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FEB-2020 - Brian Pasch   

PASCHON PODCAST WITH BRIAN PASCH

Highlights from AWA Awards Ceremony at NADA

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FEB-2020 - Brian Pasch   

Tracking Your Marketing Campaigns

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FEB-2020 - Brian Pasch   

Modern Merchandising in Todays Dealerships

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FEB-2020 - Brian Pasch   

PASCHON PODCAST WITH BRIAN PASCH

FrikinTech Innovations Mark a Breakthrough in Automotive Retailing

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FEB-2020 - Brian Pasch   

Creating Custom Scripts to Track Engagement

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FEB-2020 - Brian Pasch   

PASCHON PODCAST WITH BRIAN PASCH

Todd Smith Reimagines Automotive CRM Technology

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FEB-2020 - Brian Pasch   

PASCHON PODCAST WITH BRIAN PASCH

Wizely Solves the Co-Op Reimbursement Headache

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FEB-2020 - Brian Pasch   

Organizing Your Organic Traffic

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JAN-2020 - dalepollak.com   

A Gross Deception Discussion With CBT News

I had the honor and privilege of discussing my latest book, Gross Deception: A Tale of Shifting Markets, Shrinking Margins and the New Truth of Used Car Profitability with Jim Fitzpatrick of CBT News.

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JAN-2020 - Brian Pasch   

One-day workshop on Google My Business.The ROI on attending this event in West Palm will be mind blowing.

BOOM- I can't encourage my auto dealership colleagues to get someone from their dealership or agency to my upcoming one-day workshop on Google My Business. The ROI on attending this event in West Palm will be mind blowing. OEM trainers and eCommerce managers are also invited.

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JAN-2020 - Brian Pasch,   

Creating a Brand Promise

Brian Pasch of PCG Companies discusses how critical it is to create a brand promise if you plan to embrace digital retailing.

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JAN-2020 - CBT News   

CBT News Week In Review: January 24, 2020

CBT News Week In Review: January 24, 2020

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JAN-2020 - Brian Pasch   

Advertising with Twitter Video

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JAN-2020 - Brian Pasch   

Addressable Advertising on Cable TV

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JAN-2020 - Brian Pasch   

brian-pasch-outlines-9-crucial-marketing-trends-you-need-to-implement-in-2020

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JAN-2020 - Brian Pasch   

PASCHON PODCAST WITH BRIAN PASCH

Google Changes Compensation Model for Automotive Agency Partners

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JAN-2020 - Brian Pasch   

Moving from Email to Text Messaging

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JAN-2020 - Brian Pasch   

Using Facebook as a Branding Tool

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JAN-2020 - Brian Pasch   

PASCHON PODCAST WITH BRIAN PASCH

iServiceAuto Lift Service Revenue by 20% Guaranteed

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SalesAlert is the secret weapon of Efficient Dealership Sales Processes.

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Vicky Hart & Ian Godbold

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e-Pro - Lead Management Made Simple

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CDX18: Live Stage - Converting page views to car sales

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Velocity Overdrive

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