Featured MarketeerIan Godbold
Responsible for developing and executing an aggressive digital ROI focused business strategy for profitable growth and increase market share in the automotive dealer sector, whilst effectively integrating online with the core business
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DEC-2019 - dalepollak.com
ProfitTime In Practice: A Question About Bronze and Silver Vehicle Quantities
A three-store dealer in the Southwest recently got worried about a drop in the Provision ProfitTime Investment Score for his used vehicle inventory.
| Comments DEC-2019 - dalepollak.com
A Hat-tip To Ford, McDonald’s Coffee Chaff Initiative
As a fan of coffee and smart thinking, I took interest in this week’s news that Ford Motor Company and McDonald’s USA have teamed up to use chaff from the fast-food chain’s coffee-roasting process to make auto parts.
DEC-2019 - dalepollak.com
Monday Motivation: An Honor From Automotive News
I was surprised to learn this morning that I’ve been named one of Automotive News’ 2019 All Stars for the retail automotive industry.
NOV-2019 - dalepollak.com
vAuto Performance Management Meeting: A Special Award and Heartfelt Send-Off
I had the honor and privilege of attending the annual vAuto Performance Management meeting this week in Chicago.
NOV-2019 - dalepollak.com
ProfitTime in Practice: Your Price May Not Be As “Good” or “Great” As You Think
I recently raised a caution flag about pricing used vehicles to earn a price value designation from third-party classified sites.
NOV-2019 - dalepollak.com
A Closer Look At Stabilizing Dealership Profitability
This week’s Automotive News brings great news: As of the mid-way point this year, dealership profitability appears to be stabilizing, according to the National Automobile Dealers Association’s (NADA) mid-year financial report.
OCT-2019 - dalepollak.com
ProfitTime in Practice: The Rise (and Risk?) of Third-Party Price Rankings
Is there a disconnect between the competitive sets and market data dealers use to price their used vehicles, and the competitive sets third-party classified sites use to rank or value the dealer’s asking price for potential buyers?
OCT-2019 - dalepollak.com
ProfitTime In Practice: Does Turn Matter Any More?
For many years, Velocity dealers kept their annualized used vehicle inventory turn rate top of mind.
OCT-2019 - dalepollak.com
A Call For Balance, Collaboration In New and Used Vehicles
I recently did an interview with CBT News where host Jim Fitzpatrick and I discussed three things dealers should do to better manage their new vehicle inventories.
AUG-2019 - dalepollak.com
ProfitTime Gets Industry Press
I was grateful and honored to meet recently with Steve Finlay, senior editor for Wards Auto, and talk about Provision ProfitTime.
AUG-2019 - dalepollak.com
Velocity Helps Drive Store’s Record-Setting Used Vehicle Results
When Phillip Gill took over the used vehicle department about four years ago at Tom Gill Chevrolet, Florence, KY, he had a singular goal—expand the Velocity Method of Management mindset and principles to all parts of the dealership
JUL-2019 - dalepollak.com
ProfitTime Perspective From A Time-Free Norwegian Island
I caught a segment on National Public Radio the other day that discussed how residents of Sommarøy, Norway, want their island to become a “time-free zone.”
JUN-2019 - dalepollak.com
A Deeper Dive Into Dealer Trade Efficiency
As franchised dealers work harder to maximize new vehicle sales in the current market, some are taking a deeper look at dealer trades.
JUN-2019 - dalepollak.com
Desire, Commitment Drive Impressive Used Vehicle Turn-Around
A few months after CeCe Brown earned the responsibility of managing used vehicles at Sisbarro Buick GMC in Las Cruces, N.M. last year, he grew frustrated with the results.
JUN-2019 - dalepollak.com
ProfitTime in Practice: From Humble Pie To Stellar Gross Profits
General sales manager Sean Hevener of Dennis Eakin Kia, Killeen, TX, had a hefty slice of humble pie last summer.
MAY-2019 - dalepollak.com
3 Best Practices To Ease The Current New Car Pickle
Franchised dealers are in a bit of pickle these days.
MAY-2019 - dalepollak.com
ProfitTime in Practice: ‘The Gambler’ Gives A Lesson
“You’re saying the same thing Kenny Rogers did in that song, ‘The Gambler.’”
MAY-2019 - dalepollak.com
Cox Automotive Buyer Journey Study: The Rise of Sharper Customers
A read-through of the findings in Cox Automotive’s just-released 2019 Car Buyer Journey study made me think of a conversation with a dealer about two years ago.
MAY-2019 - dalepollak.com
Changing Times: A Call For A Money-Making Operational Mindset
If anyone needs evidence that car dealers can no longer simply sell cars to make money, I’d offer the following nuggets from the recently released, NADA Data 2018: Annual Financial Profile of America’s New-Car Franchised Dealerships.
APR-2019 - dalepollak.com
ProfitTime in Practice: Pricing Used Cars Without a Calendar
It’s long been a best practice of Velocity dealers to review the prices of their used vehicles every day to ensure the prices fall within the top three value rankings within a competitive set.
APR-2019 - dalepollak.com
ProfitTime in Practice: The Right Time To Engineer Investment Value
One of the key benefits Provision ProfitTime offers dealers is the ability to appraise an auction or trade-in vehicle, enter a potential purchase price and see, instantly, what kind of investment potential the vehicle offers as a retail unit.
APR-2019 - dalepollak.com
ProfitTime in Practice: Clarity Drives More Investment Value-Based Appraisals
Since the dawn of the used car business, it’s always been true that the retail fate and fortune of every used vehicle starts with the appraisal.
MAR-2019 - dalepollak.com
ProfitTime In Practice: Turning Two Initial Pricing Hurdles Into Opportunities
Note: The following is the first in what I intend to be an ongoing series that details best practices, key insights, lessons learned and retail results of dealers who are putting ProfitTime into practice at their stores.
MAR-2019 - dalepollak.com
A Sobering, Softer Start To 2019
I haven’t talked to a single dealer who’s happy about how they finished January at their stores.
MAR-2019 - dalepollak.com
Why Calendar Time and ProfitTime Don’t Mix
You’ve undoubtedly heard the phrase that oil and water don’t mix.
A Closer Look at an Uncertain, Unpredictable Used Vehicle Market
Are Car Dealerships the Safest Retail Experience?
Digital Marketing Strategy - A return to a traditional KPI
Desire, Commitment Drive Impressive Used Vehicle Turn-Around
A 2019 Priority: Managing Your Inventory Investment Value
Independent Dealer Realizes His Car Business Dream
4 Misunderstandings About Price In Today’s Auto Retail Market
3 Best Practices To Beat Used Vehicle Margin Compression
3 Takeaways to retail a larger share of vehicles in less than 30 days, and improving overall profitability and ROI in used vehicles.
Key Benchmarks Top Used Vehicle Dealers Achieve to Outpace Others In The US Market
Comment: 2924 Days Ago
3 Best Practices To Beat Used Vehicle Margin Compression
Old habits and expectations are hard to break. More profit made because the sale price increased. ..