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Ian Godbold

Responsible for developing and executing an aggressive digital ROI focused business strategy for profitable growth and increase market share in the automotive dealer sector, whilst effectively integrating online with the core business



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Auto Retail Live is a leading resource for automotive retail management strategies and best practises. Automotive retail is changing fast around the world as new technologies and innovations enter the fray and customer expectations rise.


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How To Control Your Attention and Choose Your Life with Nir Eyal


We are living through a crisis of distraction. Plans get sidetracked, friends are ignored, work never seems to get done. You sit down at your desk to work on an important project, but a notification on your phone interrupts your morning. Later, as you're about to get back to work, you receive an email that you need to reply to. At home, screens get in the way of quality time with your family. Another day goes by, and once again, your most important personal and professional goals are put on hold. What would be possible if you followed through on your best intentions? What could you accomplish if you could stay focused? What if you had the power to become ‘indistractable?’

My guest on today’s conversation is an international bestselling author, former Stanford lecturer, and behavioral design expert, Nir Eyal. Nir started his career by helping tech-companies develop products that are intentionally habit-forming. Now, Nir has written a new book, Indistractable: How To Control Your Attention and Choose Your Life, which explains how to get the best of technology and reclaim your attention, without letting it get the best of you.

Nir believes that we all have the power to become indistractable and in today’s conversation he reveals how. He explains what really drives human behavior and why ‘time management is pain management’. Nir also shares actionable techniques that will help you design your time, realise your ambitions, and live the life you really want.


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