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Cambria

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Ian Godbold

Responsible for developing and executing an aggressive digital ROI focused business strategy for profitable growth and increase market share in the automotive dealer sector, whilst effectively integrating online with the core business

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Auto Retail Live is a leading resource for automotive retail management strategies and best practises. Automotive retail is changing fast around the world as new technologies and innovations enter the fray and customer expectations rise.

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Marketing Strategy: What Should Dealers Be Investing In Now?

PASCHON PODCAST WITH BRIAN PASCH

Join me, Karrie Sudbrack from Cox Automtove and Kevin Frye from Jeff Wyler Group to discuss the strategies that dealers should be using to connect their brand with local consumers. Kevin shares which messages are the most relevant and effective. Karrie shares how Cox first-party data is helping the Wyler Automotive Group grow their market share. This is a great example of how dealers can leverage their partners to gain a competituve edge. Don't forget that Kevin will also be speaking at the Modern Retailing Conference (Nov 13-15th) in Palm Beach Florida.

Brian Pasch

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