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Cambria

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Ian Godbold

Responsible for developing and executing an aggressive digital ROI focused business strategy for profitable growth and increase market share in the automotive dealer sector, whilst effectively integrating online with the core business

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Auto Retail Live is a leading resource for automotive retail management strategies and best practises. Automotive retail is changing fast around the world as new technologies and innovations enter the fray and customer expectations rise.

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TrueCar Upgrades Platform With Payments and Doubles Down on Military

PASCHON PODCAST WITH BRIAN PASCH

TrueCar is innovating their platform and fine tuning their marketing strategies to increase value to its dealer network. Join me as I sit down with Kerri Wise, VP of Industry Relations, to discuss the latest developments on the TrueCar platform including personalized lease and finance payments, based on the dealer's personalized settings. We also discuss USAA's decision to end their car buying program and how @TrueCar plans to serve military shoppers with a direct marketing approach.

Brian Pasch

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