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Cambria

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Ian Godbold

Responsible for developing and executing an aggressive digital ROI focused business strategy for profitable growth and increase market share in the automotive dealer sector, whilst effectively integrating online with the core business

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Auto Retail Live is a leading resource for automotive retail management strategies and best practises. Automotive retail is changing fast around the world as new technologies and innovations enter the fray and customer expectations rise.

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A Conversation About Used Cars, Retail Stimulus and More

I had the honor and privilege of being a guest on the Wisco Weekly podcast, which is hosted by Dennis Wisco, who worked in auto retail before creating an automotive-focused agency.

Our conversation started with some perspective on current efforts to stimulate retail demand and my belief that any effort should focus on used vehicles. We also discussed points I’ve shared here recently about the need for dealers to right-size their used vehicle inventories and pricing in light of current conditions in the wholesale and retail markets.