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Ian Godbold

Responsible for developing and executing an aggressive digital ROI focused business strategy for profitable growth and increase market share in the automotive dealer sector, whilst effectively integrating online with the core business



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Auto Retail Live is a leading resource for automotive retail management strategies and best practises. Automotive retail is changing fast around the world as new technologies and innovations enter the fray and customer expectations rise.


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Webinar Alert: A Deeper Look At Provision ProfitTime And Its Potential


I’m excited to take part in an Automotive News webinar at 1 p.m. CST tomorrow to share vAuto’s latest innovation, our Provision ProfitTime metric and methodology.

I’ll be joined by my ProfitTime co-creator, Chris Stutsman, who serves as vAuto’s director of innovation.

 Our goal will be to help dealers gain a better understanding of how/why we developed ProfitTime, and why we believe ProfitTime represents a game-changing opportunity for dealers who want to more consistently and effectively manage their used vehicles and inventories as investments, and more actively mitigate margin compression.

You learn more about the webinar and register here


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Comment: 2924 Days Ago

3 Best Practices To Beat Used Vehicle Margin Compression
Old habits and expectations are hard to break. More profit made because the sale price increased. ..

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